Corporate Communications In Restructuring Phases: Successfully shaping change with strategic communication...

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Ulrich Gartner

Corporate Communications In Restructuring Phases

Successfully shaping change with strategic communication

Ulrich Gartner

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English

Springer
23 October 2021

Public relations; Takeovers, mergers & buy-outs

This book provides those responsible in communication, management and human resources with a practical guide for professional internal and external communication of restructuring programs in companies. From cost-cutting measures to downsizing to the closure of entire locations: changing economic framework conditions and the associated changes are not only an operational challenge, they also require intelligent communication. If this fails, long-term costs through collateral damage such as declining employee motivation or loss of reputation can wipe out the short-term savings.

This book shows in a compact way how you can identify key stakeholders, define communicative goals and develop the infrastructure, content and instruments with which you can strategically achieve these goals.

The author gives concrete tips, describes concrete procedures and asks targeted questions for success in difficult times.

By: Ulrich Gartner
Imprint: Springer
Edition: 1st ed. 2021
Dimensions: Height: 210mm, Width: 148mm,
Weight: 234g
ISBN: 9783658346256
ISBN 10: 3658346256
Pages: 157
Publication Date: 23 October 2021
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Ulrich Gartner has been involved in international corporate communications for over 25 years. On the corporate and consulting side, he has provided communication support to numerous change processes, restructuring programs and location closings in several European countries. Since 2010 he has been the owner and managing director of Gartner Communications - Strategic Communication Consulting.