Corporate Communication

Concepts and Practice

Jaishri Jethwaney (Ministry of Health & Family Welfare, (Govt of India))

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English

Routledge India
13 February 2024

Business communication & presentation

Corporate Communication: Concepts and Practice—a comprehensive and engaging textbook—helps in understanding the underlying concepts and real-life strategies of communication in modern-day corporate set-ups. One of the youngest management disciplines, corporate communication is used by companies to position themselves to the outside world in a highly competitive business environment and to build a “sense of being,” on the one hand, and creating a feeling of pride in being associated with the company for various stakeholders, especially the employees and investors.

Some of the functions of corporate communication include identifying and segmenting stakeholders, articulating brand positioning, selecting appropriate channels of internal and external communication, and managing crises, conflicts, and reputations, among others. This revised edition offers a fresh perspective into all basic and critical aspects of corporate communication and incorporates the latest changes in governmental policies and industry trends to aid students adapt to the contemporary business environment and become industry-ready.

This book will be of great interest to students and researchers working in the areas of corporate communication, organizational communication, journalism, mass communication, communication studies, public relations, and human resource management.

By: Jaishri Jethwaney (Ministry of Health & Family Welfare (Govt of India))
Imprint: Routledge India
Country of Publication: United Kingdom
Dimensions: Height: 246mm, Width: 174mm,
Weight: 698g
ISBN: 9781032694719
ISBN 10: 1032694718
Pages: 368
Publication Date: 13 February 2024
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

Jaishri Jethwaney, currently Senior Advisor for Communication with the Ministry of Health and Family Welfare in its Immunology Technical Support Unit (ITSU), Delhi, India, was Professor and Head of the Department of Advertising and Public Relations at the much acclaimed Indian Institute of Mass Communication where she taught for over two decades.