Controversies in Competitive Intelligence

Name: Controversies in Competitive Intelligence
Price: 160 AUD
Availability: OutOfStock
ISBN: 9781567205602

The Enduring Issues

Craig S. Fleisher, David L. Blenkhorn, Craig S. Fleisher , David L. Blenkhorn

$160

Hardback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We will update you on expected arrival time to us. If this delay is too long, please let us know within 2 business days and we can give you options regarding cancelling or adjusting your order. More details on cancelling your order can be found in our Terms of Trade.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Praeger Publishers Inc
28 February 2003

Sales & marketing; Educational: Business studies

Chosen for their clear, direct relevance to scholars and practitioners in the volatile field of competitive intelligence, the 24 issues evaluated here represent the cutting edge of CI's most pressing concerns. Current, scholarly, pragmatic, and among the first of its kind, this book presents the heart of the field in a way that even the relatively uninitiated can grasp and quickly apply.

The authors cover the latest technological advances and their relation to the tools most valued by CI professionals. They also show that despite its enormous range of possibilities, CI has limits. Navigating the ever-changing organizational and marketplace environments is difficult. A key debate involves what should and shouldn't be done to maximize the beneficial power of CI. Fleisher, Blenkhorn, and the book's contributors present the crucial points of this debate. This book is perfect for practitioners seeking guidance, but also as a supplemental text for students in such courses as marketing strategy and planning, business-to-business marketing, and competitive intelligence itself.

Edited by: Craig S. Fleisher, David L. Blenkhorn, Craig S. Fleisher, David L. Blenkhorn
Imprint: Praeger Publishers Inc
Country of Publication: United States
Dimensions: Height: 245mm, Width: 163mm, Spine: 32mm
Weight: 721g
ISBN: 9781567205602
ISBN 10: 1567205607
Pages: 344
Publication Date: 28 February 2003
Recommended Age: From 7 to 17 years
Audience: General/trade , Professional and scholarly , College/higher education , ELT Advanced , Undergraduate
Format: Hardback
Publisher's Status: Active

CRAIG S. FLEISHER holds the Odette Research Chair in the Odette School of Business and is Professor of Business Strategy and Entrepreneurship in the Odette School of Business, University of Windsor, Ontario, Canada. He is author of five books and more than 100 other publications. DAVID L. BLENKHORN is Professor of Marketing at the School of Business and Economics, Wilfrid Laurier University, Waterloo, Ontario. He is the author of one book and numerous journal articles.

Reviews for Controversies in Competitive Intelligence: The Enduring Issues

Who would like this book? it is not a matter of like, but a matter of need. I think that anyone seriously involved in or even interested in CI, whether as an academic, an internal manager, or an outside consultant, should read this. Why? Because this book affirmatively raises hard questions, and then provides an unflinching look at each....[a] powerful, well-documented argument. -Competitive Intelligence magazine