Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite...

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Kivi Leroux Miller

Content Marketing for Nonprofits

A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More...

Kivi Leroux Miller

$75.95

Paperback

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English

Jossey-Bass Inc.,U.S.
23 August 2013

Sales & marketing management; Non-profitmaking organisations

Series: The Jossey-Bass Nonprofit Guidebook Series

Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention?

In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways.

Inside:

Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting Up-to-date guidance on communicating in a fast-paced, multichannel world How to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content Real-world examples from 100+ nonprofits of all sizes and missions

This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.

By: Kivi Leroux Miller
Imprint: Jossey-Bass Inc.,U.S.
Country of Publication: United States
Dimensions: Height: 234mm, Width: 178mm, Spine: 23mm
Weight: 703g
ISBN: 9781118444023
ISBN 10: 1118444027
Series: The Jossey-Bass Nonprofit Guidebook Series
Pages: 432
Publication Date: 23 August 2013
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Kivi Leroux Miller is the founder of Nonprofit Marketing Guide.com and the author of The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause from Jossey-Bass. Through training, coaching, and consulting, Kivi helps nonprofits develop and execute smart, savvy marketing and communications strategies.