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Content is Currency

Developing Powerful Content for Web and Mobile

Jon Wuebben



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Nicholas Brealey Publishing
01 May 2012
In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it's not written well, optimized for search and social media, and properly marketed.

In Content is Currency, content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed.
By:   Jon Wuebben
Imprint:   Nicholas Brealey Publishing
Country of Publication:   United Kingdom
Dimensions:   Height: 226mm,  Width: 152mm,  Spine: 18mm
Weight:   409g
ISBN:   9781857885736
ISBN 10:   1857885732
Pages:   264
Publication Date:   01 May 2012
Audience:   College/higher education ,  Professional and scholarly ,  Primary ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active

Reviews for Content is Currency: Developing Powerful Content for Web and Mobile

Jon Wuebben has done it again. Yes, we are all publishers today, but most organiza--tions are unclear how to use content marketing within their organization to truly make an impact to both attract AND retain customers. If you want the answers to why ... and then how exactly to operationalize content marketing within your business, read this book! . Who cares about great content? Your customers do! The more relevant, quality con--tent your business can provide, the greater your opportunity to attract, engage and convert visitors to buyers. Jon covers all the bases in Content is Currency from perso--nas to SEO to mobile. This book is full of practical tips that you ll be able to cash in for better online marketing results. . Great content is one of the most important parts of inbound marketing, and in Content is Currency Jon does a great job of giving you the foundation to transform your company using content to drive your inbound marketing strategy. . Social media and content are connected at the hip. If you do nothing but implement Wuebben s chapters on social media optimization and blogging, you ll be light years ahead of your competitors. . If you can t create a successful, multi-faceted content program for your company after reading Content is Currency, you re just not trying hard enough. It s a definitive, detailed guide on the realities of making content drive business results. Bravo, Jon Wuebben! . Content rules the web. Producing content is easy. Producing effective content is not. In Content is Currency Jon Wuebben leads the reader through the what, why, and how of creating effective content in an engaging way. Large businesses, medium business, all businesses should read this book. This is not a volume that is going to gather dust on your shelf; this is a resource you will return to again and again. . Content is a critical component of your marketing success. The trick is to make your content more about the value it provides and less about the marketing and sales of your products and services. It s not easy to do and most brands are failing at it (miserably). What does that mean? There is a huge opportunity to understand how content makes your business grow. There is a huge opportunity in figuring out how to create valu--able content instead of content that is thinly veiled marketing blather. Jon Wuebben s Content Is Currency is your roadmap. Do what he says and your content will turn into money in the bank. . Read Content is Currency to learn the profitable content strategies you need to make more money online today. It s full of valuable details and real-world examples that can help you upgrade your marketing. I learned a lot reading it and you will, too. . There's a ton of marketing gurus saying to market with content, but they are not explaining how to do it. That's the void Content is Currency fills. Highly recommended. . Content is Currency should be required reading for small business owners and online marketing staff. It gives a step by step guide to business success through an integrated content marketing strategy. .

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