Content Foundations

Name: Content Foundations
Price: 68.35 AUD
Availability: OutOfStock
ISBN: 9798993280608

Scale your content with AI without losing your voice.

Erika Heald

$75.95 $68.35

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Tilt Publishing
13 January 2026

Management & management techniques; Sales & marketing; Artificial intelligence

Summary
Details

Content Foundations is the playbook for building scalable, sustainable content programs in the age of AI.

Too often, organizations treat content as a series of one-off requests-resulting in chaos, burnout, and inconsistent brand experiences. More tools and faster production aren't the answer.

Without foundations, scale just multiplies the mess.

In this practical guide, content strategist Erika Heald shows you how to replace ""random acts of content"" with systems that enable clarity, creativity, and confidence. Drawing on two decades of experience with B2B companies, agencies, and entrepreneurs, she shares frameworks, templates, and workflows you can put into practice right away.

Inside, you'll learn how to:

Define and document a differentiated brand voice your whole team (and your AI tools) can use with consistency. Create a style guide people actually adopt-not a PDF no one opens. Build usable personas and taxonomies that keep content human-centered and findable. Streamline production with templates, briefs, and workflows that cut rework and boost collaboration. Balance the speed of AI with the strategy and empathy only humans bring.

Whether you're a solo marketer, a growing startup, or a global enterprise team, Content Foundations gives you the scaffolding to transform your content from reactive and ad hoc to proactive, strategic, and scalable.

Clear enough for beginners yet detailed enough for seasoned leaders, this book is your toolkit to create content that is consistent, recognizable, and aligned with business goals-without burning out the people behind it.

With Content Foundations, you'll build more than content. You'll build the systems and confidence to scale with purpose.

By: Erika Heald
Imprint: Tilt Publishing
Dimensions: Height: 229mm, Width: 152mm, Spine: 11mm
Weight: 272g
ISBN: 9798993280608
Pages: 198
Publication Date: 13 January 2026
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active