PERHAPS A GIFT VOUCHER FOR MUM?: MOTHER'S DAY
Sylvie Studente is Assistant Professor at Regent’s University London. Eleonora Cattaneo is Professor of Marketing at César Ritz Colleges Switzerland.
A very useful text for any luxury brand management student, or luxury practitioner, interested in increasing their knowledge in contemporary luxury issues and the evolving luxury consumer - Debbie Pinder A good blend of practical and theoretical focus with new conceptual ideas to provide a multi-angle and comprehensive examination of the challenges of current luxury strategies. - Nastaran N Richards, Carpenter, Programme Director of Luxury Brand Management, Richmond University
