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Consumer Sense of Self and Identity by Russell W Belk at Abbey's Bookshop,
Consumer Sense of Self and Identity
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Russell W Belk Vibrant Publishers

Consumer Sense of Self and Identity

Russell W Belk,  Vibrant Publishers

$337.95   $270.18

Hardback

Paperback

Not in-store but you can order this
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English
Vibrant Publishers
27 June 2025
Behavioural economics; Market research
Consumer Sense of Self and Identity explores how our possessions, purchases, and consumption habits are deeply intertwined with how we define ourselves. In this landmark book, Russell W. Belk presents a compelling body of work that illustrates how identity is constructed, expressed, and transformed through the things we own and consume.

From the concept of the extended self to studies on self-gifting, digital identities, and status signaling, Belk reveals how consumption is not just functional but expressive-shaping both how we see ourselves and how we are perceived by others. He addresses how age, gender, and culture impact consumer identity, and how branding influences personal narratives.

Ideal for readers in consumer research, psychology, sociology, and marketing, this book uncovers the subtle but powerful ways in which consumption helps build and communicate our identities in a complex, image-driven society.

This book in the Legend in Consumer Behavior series is a foundational text in understanding consumer identity.
By:   ,
Imprint:   Vibrant Publishers
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 21mm
Weight:   653g
ISBN:   9781636515168
ISBN 10:   1636515169
Pages:   364
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Hardback
Publisher's Status:   Active

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