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Consumer Behavior by Yoram(jerry) Wind at Abbey's Bookshop,
Consumer Behavior
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Yoram(jerry) Wind Vibrant Publishers

Consumer Behavior

Yoram(jerry) Wind,  Vibrant Publishers

$171.95   $137.28

Paperback

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English
Vibrant Publishers
07 March 2025
Behavioural economics; Purchasing & supply management; Sales & marketing
What drives consumers to make purchasing decisions? How do emotions, culture, and external influences shape their behavior? Consumer Behavior by Yoram (Jerry) Wind explores these questions through groundbreaking research on decision-making processes, market influences, and the psychology of buying.

This volume in the Legend in Marketing series presents Wind's influential studies on consumer choice, information processing, and segmentation strategies, offering deep insights into how businesses can better understand and respond to customer needs. It includes expert commentaries that bridge classic theories with modern consumer trends, making it an essential resource for marketers, researchers, and business strategists.

From behavioral economics to digital consumer trends, this book provides a comprehensive look at the evolving landscape of consumer behavior. Whether you're a marketing professional or a student eager to grasp the fundamentals, Consumer Behavior delivers timeless knowledge backed by rigorous research.
By:   ,
Imprint:   Vibrant Publishers
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 18mm
Weight:   445g
ISBN:   9781636513997
ISBN 10:   1636513999
Pages:   332
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

Yoram (Jerry) Wind joined Wharton in 1967 with a doctorate from Stanford and since 2017 hasbeen the Lauder Professor Emeritus and Professor of Marketing. Among his many innovations at Wharton, he founded the Wharton ""Think Tank"" - The SEI Center for Advanced Studies in Management and directed it for three decades. Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth. Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

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