Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business.
This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms. It shows readers how to use competitive tools and strategies to understand the underlying forces of competition in industry and business and apply them to assess industries, understand competitors, choose competitive positions and gain - and maintain competitive advantage.
Chapters include:
What Competitive Strategy actually is The foundations of strategy and the five forces of competition Assessing the competition and strategic management in action Developing a competitive strategy Looking to the future and mergers and acquisitions
By:
Richard Pettinger Imprint: For Dummies Country of Publication: United States Dimensions:
Height: 239mm,
Width: 193mm,
Spine: 38mm
Weight: 726g ISBN:9780470779309 ISBN 10: 0470779306 Pages: 392 Publication Date:02 April 2009 Audience:
Professional and scholarly
,
Undergraduate
Format:Paperback Publisher's Status: Active
Richard Pettinger is a lecturer in Business Management at University College London where he teaches undergraduate, postgraduate, MBA and international courses. Richard is the adapting author of Managing For Dummies and Weekend MBA For Dummies.