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Championing Science: Communicating Your Ideas to Decision Makers
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Roger D. Aines Amy L. Aines
Championing Science: Communicating Your Ideas to Decision Makers by Roger D. Aines at Abbey's Bookshop,

Championing Science: Communicating Your Ideas to Decision Makers

Roger D. Aines Amy L. Aines


9780520298095

University of California Press


Phonetics, phonology;
Communication studies;
Mathematics & Sciences


Paperback

272 pages

$47.99
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Championing Science shows scientists how to persuasively communicate complex scientific ideas to decision makers in government, industry, and education. This comprehensive guide provides real-world strategies to help scientists develop the essential communication, influence, and relationship-building skills needed to motivate nonexperts to understand and support their science. Instruction, interviews, and examples demonstrate how inspiring decision makers to act requires scientists to extract the essence of their work, craft clear messages, simplify visuals, bridge paradigm gaps, and tell compelling narratives. The authors bring these principles to life in the accounts of science champions such as Robert Millikan, Vannevar Bush, scientists at Caltech and MIT, and others. With Championing Science, scientists will learn how to use these vital skills to make an impact.

By:   Roger D. Aines, Amy L. Aines
Imprint:   University of California Press
Country of Publication:   United States
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 25mm
Weight:   454g
ISBN:   9780520298095
ISBN 10:   0520298098
Pages:   272
Publication Date:   December 2018
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Unspecified

List of Illustrations Preface Acknowledgments PART ONE. FUNDAMENTAL CONCEPTS FOR CHAMPIONING SCIENCE 1 Becoming a Champion 2 Self-Aware and Self-Correcting: The Key to Effective Communication 3 Extracting the Essence 4 Who's Listening? Know Your Audience 5 Why Scientists Communicate Poorly outside Their Field PART TWO. MECHANICS OF CHAMPIONING SCIENCE 6 The First Two Minutes: Show Your Passion 7 Crafting Key Messages and Narratives 8 The Power of Language 9 Designing Effective Visuals PART THREE. HONING YOUR COMMUNICATION, INFLUENCE, AND EMOTIONAL INTELLIGENCE SKILLS 10 Improving Your Speaking Skills 11 Influence and Persuasion 12 Managing Your Emotions PART FOUR. APPLYING THE CHAMPIONING SCIENCE SKILLS 13 Translations, Templates, and White Papers 14 Strategies for Creating Successful Relationships with Sponsors 15 Exercises for Applying the Championing Science Skills 16 High-Impact Examples of Championing for a Cause Appendix: The Champion's Bookshelf Notes Index

Roger D. Aines is Chief Scientist of the Energy Program at Lawrence Livermore National Laboratory. Amy L. Aines is Founder and CEO of Damianakes Communications. Throughout her career she has helped scientists and technologists communicate breakthrough ideas.


Aines and Aines provide many practical tips and tricks for improving science communication at all levels, from one-on-one conversations to congressional testimony. It is a process that improves with constant attention and practice. Now more than ever, we need to be more effective champions of our work. We know how to communicate with our peers; let's use this book and its methods to extend our reach and convey the same sense of wonder and excitement we feel about the process of scientific discovery to everyone. -- (01/25/2019)

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