Practical, real-world sales advice you can apply immediately to improve your numbers
In Coffee's For Closers: The Best Real Life Sales Book You’ll Ever Read, veteran sales leader and coach Tony Morris delivers a can’t-miss, hands-on guide to becoming the best salesperson you can be. This is not a book filled with high-level theories – rather it is a book that offers innovative and easy-to-understand sales techniques you can apply immediately and integrate into your daily life as a salesperson.
In the book, you'll explore tried-and-true, step-by-step tutorials on getting past gatekeepers, cold-calling, questioning, listening to customers, and crafting airtight proposals. You'll also find:
Expert tips on gaining commitment and closing, as well as advice on how to handle prospects' objections and stalling tactics Ways to generate leads, build rapport with customers, prepare for your next sales call, and even manage your time wisely Strategies for handling rejection - a frequently encountered experience for every salesperson
A practical blueprint for sales success that is heavily informed by real-world experience and commonsense, Coffee's For Closers will become one of those essential resources you rely on to inform your everyday approach to sales.
By:
Tony Morris
Imprint: John Wiley and Sons Ltd
Country of Publication: United Kingdom
Dimensions:
Height: 218mm,
Width: 147mm,
Spine: 31mm
Weight: 499g
ISBN: 9780857089557
ISBN 10: 0857089552
Pages: 400
Publication Date: 21 June 2023
Audience:
General/trade
,
ELT Advanced
Format: Hardback
Publisher's Status: Active
Foreword xvii Preface xxi About the Author xxv 1 Introduction to Sales 1 Do Not Listen to Respond, Listen to Learn 4 Asking Intelligent Questions 4 Mindset 5 The Lesson 7 The Whale 8 Tenacity 18 Why Do People Buy? 25 2 It Is Not Just About the Destination 29 3 Give, and You Shall Gain 37 4 Every Second Counts 43 5 Preparation 51 Preparation for a Call 57 The A–Z of Success 61 Prepare for a Meeting 71 6 My Best Sales Lesson Yet 77 7 Motivation 91 Reflect on Past Triumphs 99 8 Building Rapport 105 What Is Rapport? 105 Using Keywords 114 The Two Golden Rules of Rapport 116 9 Who Is Your Ideal Client? 123 Building Your Hit List 128 Strategic Alliances 129 How to Be Seen as the Expert in Their Field 132 10 Getting Past the Gatekeepers 139 Voice Mails 144 11 Smart Calling 147 Funnelling Process 157 12 Direct Marketing 159 13 I Only Have Capacity for Seven Clients 171 14 Questioning 183 Tag- On Questions 187 Statement Question 188 Opinion Question 188 Replay Question 188 Clarification Question 189 Future Pace Question 189 Pain Questions 190 Benchmarking Question 191 Decision- Maker Questions 191 Thought- Provoking Questions 192 Discovery Questions 193 Why Do We Ask Closed- Ended Questions? 194 15 Listening 195 A Smart Salesperson Listens to Emotions, Not Facts 195 Limit the Time You Speak 196 Reflective Listening 196 Tag- On Questions 197 Improving Active Listening Skills 199 Opportunity Antenna 201 Listening to What Is ‘Not’ Shared 202 Listen to Learn 206 16 As Nike Says, ‘Just Do It’ 209 17 Conducting a Meeting 213 18 Proposals 219 19 Selling with NLP 223 What Is NLP? 223 How People Buy 228 NLP Epistemology – The Communication Model 229 Internal Representation 229 Selling to Visual Learners 233 Selling to Auditory Learners 234 Selling to Kinaesthetic Learners 234 Selling to a Group 235 20 Handle the Person, Not the Objection 239 Why Do You Think People Object? 240 What Do We Do if the Client Has an Objection? 241 Market Is Not Good at the Moment (Property) 242 Bad Experience 243 Need to Speak to My Partner 244 I Am Happy with My Current Supplier 245 Your Product Is too Expensive 249 Send Me Information 250 Your Competitor, Who Is Very Similar to You, Is Cheaper 251 21 Positive Words and Language 253 22 Lead Generation 259 Lead Generation Ideas If You Work in Recruitment 263 Pipeline 264 23 Gaining Referrals 267 24 FAB Selling 275 25 Cross- Selling and Upselling 283 Create the Need and Fill It 285 26 Handling Rejection 289 27 Six Components of Success 293 Talent 294 28 Negotiations 297 Rule 1 300 Rule 2 302 Rule 3 302 Rule 4 303 Rule 5 304 Rule 6 305 Rule 7 305 Rule 8 306 Rule 9 306 Sell the Difference 307 29 Time Management 309 Unnecessary Meetings 316 Elephant Tasks 316 30 Gaining Commitment and Closing 319 Examples of Some Closing Techniques 322 31 Howlers 329 My First B2B Sales Job 329 My First Field Meeting 330 Call Centre Selling Gas and Electric 331 Double Glazing 336 Door- to- Door Sales 338 32 Conclusion 341 Complimentary Resources 343 Tony Morris International 345 Mention of Studies or Research 347 Book Mentions 349 References 349 Book Mentions 350 Index 351
TONY MORRIS has over 22 years of success in B2B and B2C sales. He has trained over 36,000 sales professionals in 43 different industries. He is the Founder of Tony Morris International, a leading sales training organisation, and an international communications speaker, speaking at sales kick off conferences in 31 countries. His passion is helping transform the mindset of salespeople and improving their skills, to exceed their sales goals.
