Chinese Consumers

Name: Chinese Consumers
Price: 201.58 AUD
Availability: OutOfStock
ISBN: 9789811089916

Exploring the World's Largest Demographic

Ashok Sethi

$251.95 $201.58

Hardback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We will update you on expected arrival time to us. If this delay is too long, please let us know within 2 business days and we can give you options regarding cancelling or adjusting your order. More details on cancelling your order can be found in our Terms of Trade.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Springer Verlag, Singapore
23 August 2018

Consumerism; Economic systems & structures; Market research

This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and insights are based on the author’s first-hand observations of the metamorphosis of the consumers and consumption in China over the last fifteen years.

By: Ashok Sethi
Imprint: Springer Verlag, Singapore
Country of Publication: Singapore
Edition: 2019 ed.
Dimensions: Height: 210mm, Width: 148mm,
Weight: 454g
ISBN: 9789811089916
ISBN 10: 9811089914
Pages: 230
Publication Date: 23 August 2018
Audience: College/higher education , Professional and scholarly , Further / Higher Education , Undergraduate
Format: Hardback
Publisher's Status: Active

1. Introduction: The Yin and the Yang of the Chinese Consumers.- 2. The Mega Forces.- 3. Digital China.- 4. Key Segments of Chinese consumers.- 5. Key Industries for Future Growth.- 6. Luxury with Chinese Characteristics.- 7. Looking into the Chinese Consumer Mind.- 8. Branding in China.- 9. The Changing Marketing Game.- 10. Looking Ahead. 11. Illustrative Consumer Portraits.

Ashok Sethi leads the Illuminera Institute in Shanghai and has over 30 years of experience in providing marketing consultancy and consumer insights and 15 years of first-hand experience in observing the Chinese consumers.