Meet the creative minds shaping our world in Chief Design Officers At Work, the captivating new addition to the acclaimed At Work series from Apress. Explore the realm of design management, unveiling unique perspectives, strategies, and innovative approaches to building businesses with design in mind.
Through a collection of insightful interviews, gain an illuminating glimpse into the daily lives, challenges, and triumphs of prominent design executives from various industries, spanning zero-to-one products to established brands.
Each of these design experts have played a pivotal role in shaping design-driven approaches, leading to groundbreaking industry evolutions and market disruption. The remarkable stories and insights from these visionaries reveal how design-led thinking can be a powerful catalyst for driving bottom line success. From building user-centric products to creating cohesive brand experiences, these design leaders demonstrate the transformative impact design can have on business outcomes.
Readers who are design practitioners, launching their own startup, revitalizing an existing product, or established executives will find invaluable lessons and inspiration within these pages.
What You Will Learn
How design leaders navigate complex business landscapes to craft compelling user experiences and brand strategies
Valuable insights and practical advice that can elevate their own practice
How to make a lasting impact in your industry as a designer
Who This Book is For
Whether you're a seasoned executive seeking fresh inspiration or an aspiring design practitioner eager to glean wisdom from the best in the field, Chief Design Officers at Work is an indispensable guide for anyone in the design field.
By:
Jaleh Afshar
Imprint: APress
Country of Publication: Germany
Dimensions:
Height: 235mm,
Width: 155mm,
ISBN: 9798868811364
Pages: 264
Publication Date: 15 March 2025
Audience:
Professional and scholarly
,
College/higher education
,
Undergraduate
,
Further / Higher Education
Format: Paperback
Publisher's Status: Active
Chapter 1: Jenny Arden, Zillow.- Chapter 2: Alastair Curtis, Logitech.- Chapter 3: Chris Jaffe, YouTube.- Chapter 4: Anita Patwardhan Butler, Strava.- Chapter 5: Valerie Casey, Walmart.- Chapter 6: Daniela Jorge, Capital One.- Chapter 7: John Hoke III, Nike.- Chapter 8: Kathleen Crotty, GEICO Insurance.- Chapter 9: Tom Caldwell, Riot Games.- Chapter 10: Arin Bhowmick, SAP.- Chapter 11: Chris Down, Mattel.- Chapter 12: Kat Holmes, Salesforce.- Chapter 13: Jacob Woodsey, Twitch.- Chapter 14: Ruchi Batra, IBM iX.- Chapter 15: Hubert Lee, Mercedes Benz China.- Chapter 16: Matteo Battiston, EssilorLuxottica.- Chapter 17: Christopher Hawthorne, City of Los Angeles.- Chapter 18: Mauro Porcini, PepsiCo.- Chapter 19: Leslie Witt, Headspace.- Chapter 20: Mohit Sharma, Software AG.- Chapter 21: Dr. Anbu Rathinavel, Intellect.- Chapter 22: Brian Wen, Fiture.- Chapter 23: Chooake Wongwattanasilpa, Bank of Singapore.- Chapter 24: Amy Thibodeau, Gusto.- Chapter 25: Michael Nitsopoulos, Thentia.- Chapter 26: Mohammed Adib, Dewan Architects & Engineers.- Chapter 27: Gianluca Brugnoli, Huawei European Research Institute.- Chapter 28: Conclusion.
For over 18 years, Jaleh Afshar has been responsible for shipping large-scale mobile, web, voice, and AR experiences and leading product design teams. Currently a Director of Design at Meta, she has taught courses, led workshops, and published on various creative industry topics. She lives in Menlo Park, California.
