Chaos Monkeys

Inside the Silicon Valley Money Machine

Antonio Garcia Martinez

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Paperback

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English

Ebury Press
19 June 2017

Economics & Business; Business innovation; Entrepreneurship; Sales & marketing

Computer engineers use 'chaos monkey' software to wreak havoc and test system robustness. Similarly, tech entrepreneurs like Antonio Garcia Martinez are society's chaos monkeys - their innovations disrupt every aspect of our lives, from transportation (Uber) and holidays (Airbnb) to television (Netflix) and dating (Tinder) - all in search of the perfect business miracle.

Describing himself as 'high-strung, fast-talking, and wired on a combination of caffeine, fear, and greed at all times', Garcia Martinez left Wall Street to make his fortune in Silicon Valley, becoming CEO of his own startup, before bailing and being poached by Facebook's nascent advertising team. Here he turned users' data into profit for COO Sheryl Sandberg and chairman and CEO Mark 'Zuck' Zuckerberg.

Forced out of Facebook in the wake of a bitter internal product war, Garcia Martinez took his unique brand of entrepreneurial hyperactivity to rivals Twitter. Along the way, he got into a lot of trouble with a lot of people, brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg's desk), lived on a yacht, raced sport cars on the highway, and enthusiastically pursued the lifestyle of an overpaid Silicon Valley mercenary.

In Chaos Monkeys he tells you how - and how not - to make a fortune through startups and digital marketing. Highly entertaining and always offering genuine insight, Garcia Martinez unravels the chaotic evolution of social media and online marketing. From startups and credit derivatives to Big Brother and data tracking, social media monetisation and digital 'privacy', he shares both his scathing observations and outrageous antics, taking us on a subversive and very funny tour of the fascinatingly insular and unbelievably wealthy tech industry.

By: Antonio Garcia Martinez
Imprint: Ebury Press
Country of Publication: United Kingdom
Dimensions: Height: 198mm, Width: 126mm, Spine: 31mm
Weight: 354g
ISBN: 9781785034558
ISBN 10: 1785034553
Pages: 320
Publication Date: 19 June 2017
Audience: College/higher education , General/trade , Professional and scholarly , Primary , ELT Advanced
Format: Paperback
Publisher's Status: Active

Antonio Garcia Martinez has been an advisor to Twitter, a product manager for Facebook, the CEO/founder of AdGrok (a venture-backed startup acquired by Twitter), and a strategist for Goldman Sachs. He lives on a forty-foot sailboat on the San Francisco Bay.

Reviews for Chaos Monkeys: Inside the Silicon Valley Money Machine

An irresistible and indispensable 360-degree guide to the new technology establishment ... a must-read -- The New York Times Darkly true...Garcia Martinez is brilliant at describing the relaxed yet self-centred attitudes of high-powered Californians Financial Times