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Shelby D Hunt, Vibrant Publishers

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Hardback

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English

Vibrant Publishers
06 December 2024

Sociology; Business ethics; Sales & marketing

""Macromarketing, Ethics, and Social Responsibility: The Development Period"" by Shelby D. Hunt delves into the intersection of marketing, ethics, and societal responsibility during the critical developmental phase of macromarketing. This book explores the historical evolution of ethical standards in marketing and the growing emphasis on corporate social responsibility. Hunt presents a thorough analysis of how marketing practices have evolved in response to societal needs and the ethical challenges that arise in the global marketplace. With deep insights into the ethical implications of marketing decisions, the book offers a valuable perspective on the responsibilities of marketers in shaping the public good. Ideal for scholars and practitioners in the field, this book provides a comprehensive foundation for understanding the ethical dimensions of macromarketing and its impact on society. ""Macromarketing, Ethics, and Social Responsibility"" invites readers to reflect on the crucial role of marketing in fostering a responsible, sustainable future.

By: Shelby D Hunt, Vibrant Publishers
Imprint: Vibrant Publishers
Dimensions: Height: 229mm, Width: 152mm, Spine: 14mm
Weight: 467g
ISBN: 9781636512808
ISBN 10: 1636512801
Pages: 224
Publication Date: 06 December 2024
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

SHELBY D. HUNT Late Shelby D. Hunt was the Jerry S. Rawls and P.W. Horn Professor of Marketing at the Rawls College of Business, Texas Tech University, Lubbock, Texas, USA. A past editor of the Journal of Marketing (1985-87), he was the author of numerous books, including Foundations of Marketing Theory: Toward a General Theory of Marketing (2002), Controversy in Marketing Theory: For Reason, Realism, Truth, and Objectivity (2003), and A General Theory of Competition: Resources, Competences, Productivity, Economic Growth (2000). One of the 250 most frequently cited researchers in economics and business (Thomson-ISI), he wrote numerous articles on competitive theory, strategy, macromarketing, ethics, relationship marketing, channels of distribution, philosophy of science, and marketing theory. Three of his Journal of Marketing articles won the Harold H. Maynard Award for the ""best article on marketing theory."" His 1994 Journal of Marketing article ""Commitment and Trust,"" with Robert M. Morgan, was the most highly cited article in economics and business in the 1993-2003 decade (Thomson-ISI). For his contributions to theory and science in marketing, he received multiple other distinguished awards. Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.