CEX Sells

Name: CEX Sells
Price: 59.99 AUD
Availability: OutOfStock
ISBN: 9789063694449

New Inspiration for Valuable Customer Experiences

Deborah Wietzes, Beate van Dongen

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Paperback

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English

BIS Publishers B.V.
01 January 2018

Management: leadership & motivation; Customer services

Customer EXperience (CEX) is hot!

Nowadays it gets harder and harder for

companies to be distinctive by the products

they offer. So it is key to stand out in the

services offered in addition to these product.

A focus on the customer experience is

needed. A lot of companies realize this, but

only few manage to be successful. They

understand the theory and the process to

get there, but what they lack are concrete

tools to bring the theory into practice.

'CEX SELLS' is the inspiration book for

companies that want to deliver distinctive

customer experiences in order to achieve

their business objectives. Beate van Dongen

Crombags and Deborah Wietzes discuss

the various ingredients needed to deliver

perfect customer experiences. Ingredients

to define and design the optimal experience,

but they also describe what is needed in

the organization to be able to deliver and

manage that desired experience. They

show how front-runners world-wide have

optimized their customer experience, and

what other companies should learn from

that. A book that will definitively inspire you

to improve your own customer experience!

By: Deborah Wietzes, Beate van Dongen
Imprint: BIS Publishers B.V.
Dimensions: Height: 211mm, Width: 213mm,
Weight: 530g
ISBN: 9789063694449
ISBN 10: 906369444X
Pages: 176
Publication Date: 01 January 2018
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Beate van Dongen Crombags (1973) is one of the owners of the consultancy firm VODW. She is specialized in optimizing the dialogue between companies and customers. Deborah Wietzes (1979) is senior manager customer experience at VODW. In 2015 Beate and Deborah together successfully wrote a Dutch book on customer experience, which was rewarded second-best Marketing Book of 2015 in the Netherlands.

Reviews for CEX Sells: New Inspiration for Valuable Customer Experiences

A must read. It has the right balance between theory, practice and inspiration for everyone who wants to improve the customer experience -Platform for Innovative Marketing