After-Sales Excellence

Driving Improvement, Customer Satisfaction, and Growth

Nigel Woodall

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Paperback

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English

Business Expert Press
31 October 2025

Business competition; Production & quality control management; Sales & marketing; Customer services

Fix what’s broken. Elevate what works. Lead with service excellence.

After-Sales Excellence: Driving Improvement, Customer Satisfaction, and Growth is the essential guide for anyone seeking to improve performance, strengthen relationships, and unlock growth - whether in the aftermarket or beyond.

With over 45 years of global experience as an employee, senior leader, and consultant, Nigel Woodall delivers a practical, no-nonsense roadmap for business improvement. Rooted in the often-overlooked after-sales sector - spanning manufacturers, distributors, maintainers, and more - the book reveals the proven strategies top performers rely on to attract, retain, and grow high-value customers.

But this isn’t just a book for aftermarket professionals. Its lessons apply across industries, because customers aren’t only buyers - they’re investors, suppliers, employees, and owners. And service isn’t just what happens at the front line - it’s shaped by leadership, systems, and internal culture.

Clear, accessible, and packed with case studies, strategies, and actionable insights you can apply immediately, After-Sales Excellence is like having a consultant on call - helping entrepreneurs, leaders, and professionals transform performance, boost customer satisfaction, and stay ahead in today’s competitive, service-driven landscape.""

By: Nigel Woodall
Imprint: Business Expert Press
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm,
ISBN: 9781637428887
ISBN 10: 163742888X
Pages: 235
Publication Date: 31 October 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Nigel Woodall has extensive after-sales experience, having worked for SMEs and multinational corporations, including airlines, OEMs, and independent maintenance and spares distribution providers. He has held senior management positions in all customer-facing elements of after-sales and now runs his own successful, after-sales business management consultancy. Nigel resides in the south of England.

Reviews for After-Sales Excellence: Driving Improvement, Customer Satisfaction, and Growth

""Finally, a complete guide for the vital subject of after-sales support! Services revenue drives the business models of many companies, and after-sales care is a crucial determinant of customer satisfaction."" - Kevin Michaels, MD at AeroDynamic Advisory ""The after-sales space is constantly evolving, and this book offered new/updated insights on the business and also had me stepping back to re-evaluate what I'm doing at my current global operation."" - Kevin Yaremchuk, 16 years of after-sales leadership experience at Fortune 500 companies in aerospace, power-generation, and life-sciences ""A pragmatic and insightful, end-to-end view of the after-sales service and support marketplace. After-Sales Excellence delivers a concise and practical roadmap to both overcome and proactively avoid the common challenges that prevent success."" -Toby Chisnall, Ridgeline Consulting