Buying and Believing: Sri Lankan Advertising and Consumers in a Transnational World

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Steven Kemper

Buying and Believing

Sri Lankan Advertising and Consumers in a Transnational World

Steven Kemper

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English

University of Chicago Press
01 May 2001

Media studies; Consumerism; Anthropology; Advertising industry

"Advertising is a central part of the global system of commerce and culture. Every day it exposes consumers around the world to practices associated with the West, urban life, prosperity, and modernity. One consequence of this exposure is that it frees people's imaginations from time and place, and imposes a new and foreign reality. In this book Steven Kemper looks at a parallel trend, arguing that advertising firms in Nairobi, Caracas, and Colombo also domesticate the imagination, insinuating images into people's minds of the traditional as well as the modern, the local as much as the global.

Drawing upon fieldwork conducted over thirty years, Kemper examines the Sri Lankan advertising industry to show how executives draw on their skills as folk ethnographers to ""Sri Lankanize"" commodities and practices to make them locally desirable, essentially producing new forms of Sri Lankan culture. Addressing many of the most pressing agendas of contemporary anthropology, Buying and Becoming breaks new ground in studies of culture and globalization."

By: Steven Kemper
Imprint: University of Chicago Press
Country of Publication: United States
Edition: New edition
Dimensions: Height: 23mm, Width: 16mm, Spine: 2mm
Weight: 425g
ISBN: 9780226430416
ISBN 10: 0226430413
Pages: 248
Publication Date: 01 May 2001
Audience: College/higher education , Professional and scholarly , Professional & Vocational , A / AS level , Further / Higher Education
Format: Paperback
Publisher's Status: Active

Steven Kemper is a professor of anthropology at Bates College. He is the author of numerous journal articles on Sinhala society and Buddhism and of the book, The Presence of the Past: Chronicles, Politics, and Culture in Sinhala Life.

Reviews for Buying and Believing: Sri Lankan Advertising and Consumers in a Transnational World

'Cleo Paskal is original and compelling; a pioneering scholar of the new terrain where climate change confronts national security, she charts the dramatic implications not just for the game of nations but for their geographic borders, their resources and their fundamental interests.'- Martin Walker, senior director of the Global Business Policy Council and Editor-in-Chief Emeritus of United Press International. 'Cleo Paskal's mastery over geopolitics has been fused to a remarkable understanding of just how the coming geophysical changes may affect our planet. This is the fist comprehensive view of the real consequences of environmental change.'- M D Nalapat, UNESCO Peace Chair and director of the Department of Geopolitics, Manipal University, India