Business in Latin America

Introduction Part 1: The Business Environment in Latin America 1. The Economic Environment of Latin America Introduction Latin America’s Economic Performance from 2000 to Present Latin America’s International Trade Foreign Direct Investment in Latin America Latin America’s Recovery Post-COVID: Toward a Socially Inclusive and Environmentally Responsible Growth Model Summary 2. The Political and Legal Environment of Latin America Introduction A Snapshot of the Political Environment in Latin America Democracy at Risk Renewed Populism and Authoritarianism The Institutional Environment Corruption in Latin America The Regulatory Environment of Latin America Summary 3. The Competitive Environment of Latin America Introduction The Global Competitiveness of Latin America Latin America’s Role in Global Supply Chains The Structure of Competition in Latin America Summary 4. Demographic Transitions and Population Dynamics in Latin America Introduction Latin America’s Demographic Transition Migration Flows Race and Ethnicity in Latin America Education Urbanization Housing and Households Health Status of Latin America Summary 5. The Sociocultural Environment of Latin America Introduction Latin American Culture Latin American Business Culture National Business Cultures in Latin America The Impact of Culture on Leadership Women Leaders in Latin America Managing Talent in in Latin America Summary 6. Business Risks and Uncertainty in Latin America Introduction A Framework to Understand Business Risk and Uncertainty Economic Risks Political Risks Corruption Crime and Violence Societal Risks Natural and Climate Change Risks Summary: Many Risks, but Also Opportunities Part 2: Business Strategies for Latin America 7. Marketing Strategies for Latin American Consumer Markets Introduction An Overview of the Latin American Consumer Market Understanding Latin American Consumers’ Values Segmenting the Latin American Consumer Market Building a Relevant Brand in Latin America Pricing Strategies for Latin American Consumer Markets Communication Strategies for Latin American Consumer Markets Omnichannel Strategies for Latin America Summary 8. Company Strategies for Firms from Outside the Region Introduction MNC's Challenges and Competitive Advantages in Latin America MNC Regional Strategy in Latin America A Regional Strategy Formulation Framework Regional Strategy Replication and Adaptation A Case of a Global MNC's Regional Strategy Summary 9. Strategic Approaches of Multilatinas and Global Latinas Introduction The Emergence of Multilatinas and Global Latinas The Internationalization of Latin American Firms Multilatinas and Global Latinas: Who Are They? Strategic Approaches of Multilatinas and Global Latinas Multilatinas and Global Latinas: Into the Future Summary 10. The Entrepreneurial Environment of Latin America Introduction Innovation in Latin America The State of Entrepreneurship in Latin America The Entrepreneurial Ecosystem in Latin America Hotbeds of Entrepreneurship Small- and Medium-Size Businesses in Latin America Summary 11. Global and Regional Value Chains in Latin America Introduction Global Value Chains Latin America’s Participation in Global Value Chains Regional Integration and Global Value Chains Firm Perspective on Value Chain Configurations Summary 12. Strategic Opportunities and Risks in Latin America: A Summary Introduction The Business Environment in Latin America Business Strategies for Latin America Strategic Opportunities and Risks in Latin America Concluding Thoughts