Business in Latin America

Strategic Opportunities and Risks

Fernando Robles, Nila M. Wiese

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English

Routledge
21 March 2023

Business strategy; International business

Business in Latin America provides readers with a comprehensive overview of the business environment of this dynamic and challenging region. The book begins with an overview of the most important macroenvironments shaping the region’s opportunities and risks, while the second part focuses on the business strategies that respond to those opportunities and risks. Capturing the dynamism of this region, this new edition provides a thorough and nuanced understanding of the commonalities and differences within the multifaceted business environments of Latin America.

The second edition has been thoroughly revised and updated to include:

The sources of economic, political, and natural risks, including the impact of COVID-19 The endemic role of corruption in institutions, the economy, and society The region’s cultural and social diversity and resilience The role of technology and digitalization on corporate and marketing strategies The challenges of managing local and regional supply chains

The book includes examples and cases from across the region on corporate strategies, marketing, entrepreneurship, leadership, human resource management, and social and environmental sustainability. An ideal resource for anyone considering a business venture in the region, the book will especially appeal to practitioners and students who have a particular interest in Latin America.

By: Fernando Robles, Nila M. Wiese
Imprint: Routledge
Country of Publication: United Kingdom
Edition: 2nd edition
Dimensions: Height: 246mm, Width: 174mm,
Weight: 752g
ISBN: 9781032022772
ISBN 10: 1032022779
Pages: 392
Publication Date: 21 March 2023
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

Fernando Robles is an Emeritus Professor of International Business and International Relations at the School of Business of the George Washington University. A native of Peru, Robles received a bachelor’s degree in Civil Engineering at the National University of Engineering, Lima, Peru and a master’s degree from the Graduate School of Business Administration (ESAN) in Lima, Peru. He has an MBA degree from Georgia State University and a PhD in Business Administration from the Pennsylvania State University. Nila M. Wiese is a Professor of International Business and Marketing in the School of Business and Leadership at the University of Puget Sound in Tacoma, Washington. A native of Honduras, she received a dual BS degree in Marketing and Management from Oklahoma State University, a master’s in International Management from Baylor University, and a PhD in Marketing from University of Oregon.