Business Anthropology

The Basics

Timothy de Waal Malefyt

$252

Hardback

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English

Routledge
15 December 2023

Product design; Anthropology; Organisational theory & behaviour

Series: The Basics

Business Anthropology: The Basics is an accessible and engaging introductory text organized around key issues in the field. It introduces readers to the application of anthropological theory and practice to real world examples in industry and will assist students in developing awareness, skill, and perspectives to help address real life situations they encounter in the world.

Topics covered include:

Defining applied, design and digital anthropology Explaining key research methods and approaches used in industry, government, and non-profit sectors Investigating issues internal to an organization that assist in managing change Covering topics like marketing communications, user experience, product development and entrepreneurship Explaining ways for organizations to partner and interact with communities, economics and politics to implement change Discussing approaches to encourage public conversation about social issues

Business Anthropology: The Basics is an essential read for students and faculty approaching the subject for the first time.

By: Timothy de Waal Malefyt
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 198mm, Width: 129mm,
Weight: 548g
ISBN: 9781032416090
ISBN 10: 1032416092
Series: The Basics
Pages: 202
Publication Date: 15 December 2023
Audience: College/higher education , Primary
Format: Hardback
Publisher's Status: Active

Timothy de Waal Malefyt is Clinical Professor of Marketing at the Gabelli School of Business, Fordham University, New York. A trained anthropologist with over 15 years of corporate experience in advertising firms, he teaches consumer insights and business anthropology to help students understand issues and solve problems.