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The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change by Beirem Ben Barrah at Abbey's Bookshop,
The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change
— —
Beirem Ben Barrah Philip Jordanov

The Dynamics of Business Behavior

An Evidence-Based Approach to Managing Organizational Change

Beirem Ben Barrah,  Philip Jordanov

$52.95

Hardback

Not in-store but you can order this
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English
John Wiley & Sons Inc
21 March 2024
Business strategy
Discover practical and relevant insights from behavioral science you can apply immediately to manage change in your organization

In The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change, cognitive neuropsychologist Philip Jordanov and entrepreneur Beirem Ben Barrah deliver an eye-opening new treatment of how to create organizational change with an evidence-based approach. The book includes interviews with more than 40 industry professionals across 15 sectors from companies like Johnson & Johnson and the three biggest Dutch banks discussing change approaches, challenges, and interventions to help bridge the gap between theory and practice.

Readers will find useful step-by-step guides on eighteen interventions for six change areas, including psychological safety for stakeholder engagement and re-anchoring for leadership support. This book also discusses:

The importance of strategic planning and risk management in DEI efforts through surveys and focus groups, yearly health scans, and qualitative and quantitative data The most common myths that leaders accidentally buy into as they guide their organizations Case studies of contemporary companies overcoming challenges using brain and behavior science

A startlingly insightful and, at times, counterintuitive guide to implementing behavioral science in real-world organizations, The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change will earn a place on the bookshelves of managers, executives, directors, entrepreneurs, founders, marketers, department heads, salespeople, and other business leaders.
By:   ,
Imprint:   John Wiley & Sons Inc
Country of Publication:   United States
Dimensions:   Height: 231mm,  Width: 160mm,  Spine: 28mm
Weight:   476g
ISBN:   9781394196562
ISBN 10:   1394196563
Pages:   288
Publication Date:  
Audience:   Professional and scholarly ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active
Foreword by Bas Zwart ix Preface by Paul Gibbons xiii Acknowledgments xvii Introduction 1 Part I Bridging Two Disciplines 13 Chapter 1 Managing Organizational Change 15 Chapter 2 Think Like a Behavioral Scientist 37 Chapter 3 Behaviorally Informed Change Management 61 Chapter 4 Evidence-Based Change Interventions 77 Part II Eighteen Interventions for Six Change Areas 93 Chapter 5 Planning and Risk Management 95 Chapter 6 Narrative and Communication 117 Chapter 7 Leadership Support 143 Chapter 8 Stakeholder Engagement 165 Chapter 9 Measuring Change 189 Chapter 10 Learning and Development 215 Conclusion: Toward Behaviorally Informed Organizations 241 Notes 245 About the Authors 253 Index 255

BEIREM BEN BARRAH is founder and CEO of Neurofied, a brain and behavior consultancy. As an entrepreneur, consultant, and speaker, he combines his interests in organizations, behavioral psychology/neuroscience, and technology. He frequently speaks on topics like change management, decision-making, learning and development, entrepreneurship, and neurotechnology PHILIP JORDANOV is a cognitive neuro-psychologist and head of training and consulting at Neurofied. He helps organizations such as Novo Nordisk, PVH, and Johnson & Johnson change and improve with insights from brain and behavioral science. He is a frequent guest lecturer at various universities and colleges.

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