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Corporate Planning: A Practical Guide

John Argenti

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Routledge
29 October 2019
Business strategy
Originally published in 1968. Corporate planning is now an established part of management thinking. John Argenti had a large part to play in introducing the technique to British management. His book shows how the manager can apply corporate planning in his own company with a very clear idea of why he is introducing it, what to expect from it, how to start, and what to avoid. This title will be of interest to students of business studies and management.
By:   John Argenti
Imprint:   Routledge
Country of Publication:   United Kingdom
Dimensions:   Height: 216mm,  Width: 140mm, 
Weight:   503g
ISBN:   9781138564138
ISBN 10:   1138564133
Series:   Routledge Library Editions: Management
Pages:   268
Publication Date:   29 October 2019
Audience:   College/higher education ,  Professional and scholarly ,  Further / Higher Education ,  A / AS level
Format:   Paperback
Publisher's Status:   Active
1. Introduction 2. Introduction to the Corporate Planning System 3. The Need for Corporate Planning 4. Step 1: Determine the Objective 5. Step 1: ...Who Decides How Much 6. Step 1: ...and Decide on a Profit Target 7. Step 2: Prepare a Forecast 8. Step 2: ...and Declare the Probable Error 9. Step 3: Calculate the Gap and Decide the Task 10. Step 4: Determine the Constraints 11. Step 4: ...and Determine the Means 12. Step 4: ...Draw Up the Policy Statements 13. Step 5: Draw Up the Plan 14. Monitoring, Revising, Timing 15. How Far Ahead Should One Forecast? 16. Organizing for Planning 17. The Essence of Corporate Planning; Appendices; Index

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