Burn Their Boats

Igniting Unbreakable Customer Loyalty

Thomas Gresham

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Paperback

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English

University of Oxford
22 June 2023

Sales & marketing; Customer services

Summary
Details

"In the thrilling pages of ""Burn Their Boats: Igniting Unbreakable Customer Loyalty,"" we embark on a captivating exploration of how businesses can create a customer base so devoted and committed that customers willingly destroy their bridges and forsake all alternatives, leaving them with no choice but to seek refuge in your brand.

The author uncovers the essential elements that ignite unbreakable customer loyalty. From personalized experiences that make customers feel seen and understood to exclusive offerings that create a sense of belonging, the book provides a roadmap for businesses to inspire customer devotion and obliterate any desire to seek alternatives.

""Thomas Gresham's insights in customer loyalty are like a spark that ignites a fire within your customer base. This book is a must-read for any entrepreneur or marketer who wants to build unbreakable connections with their customers.""

John Anderson, CEO of LoyalTech Baseball Inc.

""Prepare to be inspired and equipped with the knowledge to transform your business into a customer-centric powerhouse. Thomas Gresham's expertise shines through in providing actionable advice for fostering deep connections with customers.""

Emily Roberts, Director of Customer Experience at Cocalium Powerhouse

""This book is a game-changer for businesses that want to cultivate fiercely loyal customers who will stand by them through thick and thin. Thomas Gresham delivers a masterclass on customer loyalty.""

Michael Watson, VP of Marketing at Cognitec Maxxell

""Thomas Gresham's insights into the psychology of loyalty will empower you to build meaningful connections with your customers and foster a tribe of loyal brand advocates. This book is a must-have resource for anyone who believes in the power of customer loyalty.""

Jessica Roberts, Chief Customer Officer at Power BOXXX

""If you're ready to take your business to new heights by cultivating unwavering customer loyalty, this book is your roadmap to success. Thomas Gresham's groundbreaking exploration of loyalty reveals powerful strategies and techniques.""

David Evans, Founder of Loyalty X Institute"

By: Thomas Gresham
Imprint: University of Oxford
Dimensions: Height: 229mm, Width: 152mm, Spine: 20mm
Weight: 517g
ISBN: 9798223968252
Pages: 388
Publication Date: 22 June 2023
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active