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Building Your Brand ona Budget

Richard Pope

$26.95   $23.93

Paperback

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English
Magic Pen Books
03 February 2025
Marketing for micro-businesses comes with unique challenges, including limited time, budget constraints, and the complexity of managing multiple marketing channels. Business owners often wear many hats, making it difficult to dedicate time to marketing, let alone measure its effectiveness. With limited resources, taking risks on new strategies can feel overwhelming. However, success is possible by leveraging free or low-cost tools, targeting niche markets, and focusing on content marketing. Building strong networks and collaborations can further enhance visibility and credibility. Consistently analyzing marketing data and customer feedback ensures continuous improvement. While marketing may seem daunting, adopting targeted, cost-effective strategies can yield significant results for micro-businesses.

Key Points:

Time and budget constraints make marketing difficult for micro-business owners. Multiple marketing channels add complexity and require careful management. Measuring effectiveness is challenging but essential for optimizing strategies. Cost-effective solutions like free tools, niche marketing, and networking can boost success. Data-driven decisions through analytics and customer feedback improve long-term results.
By:  
Imprint:   Magic Pen Books
Dimensions:   Height: 216mm,  Width: 140mm,  Spine: 5mm
Weight:   109g
ISBN:   9798230580492
Pages:   86
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

Richard Pope is a retired Army veteran with a distinguished career spanning 24 years. His leadership and dedication were instrumental in shaping the careers of countless individuals during his service. After retiring from the military, Richard transitioned into the civilian sector, building a legacy of success across multiple industries. He has owned and operated thriving healthcare placement businesses, was a Business Manager for outpatient VA clinics, and ran a successful wood refinishing company. His entrepreneurial spirit and business acumen have been the foundation of his professional achievements. Academically accomplished, Richard holds a master's degree in Personnel Development and a PhD in Small Business and Entrepreneurship. As a certified small business coach and mentor, he has guided aspiring entrepreneurs toward achieving their goals, combining practical strategies with a deep understanding of personal growth and development. Richard's writing reflects his multifaceted expertise and passion for empowering others. Whether crafting practical business guides or sharing insights through storytelling, his work inspires readers to pursue their paths to success. When not writing, Richard enjoys mentoring small business owners, exploring personal development, and reflecting on the lessons learned from his diverse and accomplished career.

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