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Brand Mastery Guide

James Seligman

$24.95   $22.67

Paperback

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English
James Seligman
03 January 2024
Series: Education
The theory and practice are explained by a well-respected brand expert.

To brand or not to brand Brand evolution Brand equity Asset Value Research Design Colour logic Legals Keeping up to date

By:  
Imprint:   James Seligman
Volume:   1
Dimensions:   Height: 216mm,  Width: 140mm,  Spine: 8mm
Weight:   186g
ISBN:   9798224954087
Series:   Education
Pages:   142
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

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