PERHAPS A GIFT VOUCHER FOR MUM?: MOTHER'S DAY

Close Notification

Your cart does not contain any items

Brand Identity Essentials, Revised and Expanded: 100 Principles for Building Brands by Kevin Budelmann at Abbey's Bookshop,
Brand Identity Essentials, Revised and Expanded: 100 Principles for Building Brands
— —
Kevin Budelmann Yang Kim

Brand Identity Essentials, Revised and Expanded

100 Principles for Building Brands

Kevin Budelmann,  Yang Kim

$59.99

Paperback

Not in-store but you can order this
How long will it take?
English
Rockport Publishers Inc.
01 April 2019
Graphic design; Sales & marketing
Series: Essential Design Handbooks
Brand Identity Essentials, outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness-and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design.

Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is 'On Brand?', Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable

The new, revised edition expands each of the categories, descriptions, and selections of images, and incorporates emergent themes in digital design and delivery that have developed since the book first appeared.

Brand Identity Essentials is a must-have reference for budding design professionals and established designers alike.
By:   ,
Imprint:   Rockport Publishers Inc.
Country of Publication:   United States
Edition:   Revised Edition
Dimensions:   Height: 254mm,  Width: 216mm, 
ISBN:   9781631597084
ISBN 10:   1631597086
Series:   Essential Design Handbooks
Pages:   232
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

Kevin Budelmann and Yang Kim are the founders and co-owners of Peopledesign, a brand strategy and design firm in Grand Rapids, Michigan, helping clients establish strong, future-proof brand identities.

See Also

Brand Identity Essentials, Revised and Expanded: 100 Principles for Building Brands

Quick Guide to Design Thinking

Ida Engholm

Paperback

$39.99 

In Stock 😊

ADD +
Brand Identity Essentials, Revised and Expanded: 100 Principles for Building Brands

Graphic Design in the Twentieth...

A Concise History

Richard Hollis

Paperback

$29.99 

Not in-store but you can order this

ADD +
Brand Identity Essentials, Revised and Expanded: 100 Principles for Building Brands

Universal Principles of Design,...

200 Ways to Increase Appeal, Enhance...

William Lidwell

Paperback

$79.99 

Not in-store but you can order this

ADD +
Brand Identity Essentials, Revised and Expanded: 100 Principles for Building Brands

Graphic Design Play Book

An Exploration of Visual Thinking...

Sophie Cure

Paperback

$34.99 

Not in-store but you can order this

ADD +
Brand Identity Essentials, Revised and Expanded: 100 Principles for Building Brands

Mascot

Mascots in Contemporary Graphic...

Jon Dowling

Paperback

$39.99 

Not in-store but you can order this

ADD +
Brand Identity Essentials, Revised and Expanded: 100 Principles for Building Brands

Optic

Optical effects in graphic design...

Jon Dowling

Paperback

$49.99 

Not in-store but you can order this

ADD +