Bootstrapping Bronto

The Art of Scaling Your Startup Without Venture Capital

Joe Colopy

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English

Houndstooth Press
23 September 2025

Entrepreneurship; Management: leadership & motivation; Research & development management

Your startup can be successful without venture capital.

Joe Colopy did it. So can you.

In 2002, Colopy co-founded Bronto Software and, over the next thirteen years, grew it to over $40 million in revenue and 250 employees until it was acquired for $200 million. And he did it without a dime of outside capital.

Bootstrapping Bronto not only tells Colopy's story, sharing the hard-won lessons learned from being in the bootstrapped trenches, but also celebrates this alternative path for building a startup.

A must-read for every technology entrepreneur contemplating the pros and cons of raising capital, Bootstrapping Bronto presents Colopy's framework for successfully starting and scaling a startup, emphasizing the importance of hustle, listening to customers, staying flexible, extending one's financial runway, and staying persistent. Filled with inspiration and real-world examples, Bootstrapping Bronto proves you can start, grow, and sell a high-growth startup, even without venture capital!

By: Joe Colopy
Imprint: Houndstooth Press
Dimensions: Height: 216mm, Width: 140mm, Spine: 9mm
Weight: 177g
ISBN: 9781544549347
ISBN 10: 1544549342
Pages: 146
Publication Date: 23 September 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Tech entrepreneur Joe Colopy co-founded and bootstrapped Bronto Software, growing it to over 250 employees and $40 million in revenue. Since selling Bronto, he supports entrepreneurs and their startups through GrepBeat, Primordial Ventures, and Jurassic Capital. He is a Triangle Business Journal 40 Under 40 winner and a finalist for the Ernst & Young Entrepreneur of the Year for the Carolinas. A former US Peace Corps Volunteer, he is an alumnus of Harvard University and the University of North Carolina at Chapel Hill. He lives in Durham, North Carolina, with his wife, four children, dog, and an ever-changing number of chickens.