Blockbusters

Name: Blockbusters
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ISBN: 9780060084745

Gary S / Reilly Lynn

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English

Harper Business
14 August 2003

Research methods: general; Research & development management; Market research; Sale of goods law; Educational: Business studies

What Makes a BLOCKBUSTER?

More than half of all new products fail in the marketplace. But companies can dramatically improve their odds of success by implementing five key practices -- all within their control. Drs.

Gary Lynn and Richard Reilly share the results of a ten-year research study illustrated by the inside stories of nearly fifty of the most successful products ever created.

Lynn and Reilly explain the five keys for companies wishing to develop the next blockbuster. Without these crucial elements a blockbuster new product is virtually impossible:

Compelling Product Vision - Product Improvisation - Information Exchange- Senior Management Commitment - Teamwork

By: Gary S / Reilly Lynn
Imprint: Harper Business
Country of Publication: United States
Dimensions: Height: 210mm, Width: 141mm, Spine: 25mm
Weight: 330g
ISBN: 9780060084745
ISBN 10: 006008474X
Pages: 424
Publication Date: 14 August 2003
Audience: General/trade , Professional and scholarly , College/higher education , ELT Advanced , Undergraduate
Format: Paperback
Publisher's Status: Active

Gary Lynn, Ph.D., is one of the leading scholars on new product development. Formerly a design engineer with high-security clearance at General Electric, he founded the Innovation Research Institute, a company that designed and launched new products in the medical field. Richard Reilly, Ph.D., a nationally-recognized expert on individual and team assessment, was a research psychologist for Bell Laboratories and AT&T. Lynn and Reilly are professors at the Stevens Institute of Technology in Hoboken, New Jersey.

Reviews for Blockbusters

""Creating a blockbuster product is one of the least well understood processes in industry. Lynn and Reilly's principles should strikingly increase the odds of creating products that move markets."" - David Nagel, President and CEO, PalmSource, Inc. ""Content is excellent. An important message."" - Steve Savitz, former VP, R&D Becton Dickinson ""Great data and wonderful stories. A rich and juicy book!"" - Dan Krupka, former Director, Bell Labs ""Everybody talks about product innovation, but nobody tells you how to achieve it better than Lynn and Reilly ..."" - Al Ries, author of The 22 Immutable Laws of Branding