Building a data-driven organization (DDO) is an enterprise-wide initiative that may consume and lock up resources for the long term. Understandably, any organization considering such an initiative would insist on a roadmap and business case to be prepared and evaluated prior to approval. This book presents a step-by-step methodology in order to create a roadmap and business case, and provides a narration of the constraints and experiences of managers who have attempted the setting up of DDOs. The emphasis is on the big decisions – the key decisions that influence 90% of business outcomes – starting from decision first and reengineering the data to the decisions process-chain and data governance, so as to ensure the right data are available at the right time, every time.
Investing in artificial intelligence and data-driven decision making are now being considered a survival necessity for organizations to stay competitive. While every enterprise aspires to become 100% data-driven and every Chief Information Officer (CIO) has a budget, Gartner estimates over 80% of all analytics projects fail to deliver intended value.
Most CIOs think a data-driven organization is a distant dream, especially while they are still struggling to explain the value from analytics. They know a few isolated successes, or a one-time leveraging of big data for decision making does not make an organization data-driven. As of now, there is no precise definition for data-driven organization or what qualifies an organization to call itself data-driven. Given the hype in the market for big data, analytics and AI, every CIO has a budget for analytics, but very little clarity on where to begin or how to choose and prioritize the analytics projects. Most end up investing in a visualization platform like Tableau or QlikView, which in essence is an improved version of their BI dashboard that the organization had invested into not too long ago. The most important stakeholders, the decision-makers, are rarely kept in the loop while choosing analytics projects.
This book provides a fail-safe methodology for assured success in deriving intended value from investments into analytics. It is a practitioners’ handbook for creating a step-by-step transformational roadmap prioritizing the big data for the big decisions, the 10% of decisions that influence 90% of business outcomes, and delivering material improvements in the quality of decisions, as well as measurable value from analytics investments.
The acid test for a data-driven organization is when all the big decisions, especially top-level strategic decisions, are taken based on data and not on the collective gut feeling of the decision makers in the organization.
By:
Krishna Pera
Imprint: Auerbach
Country of Publication: United Kingdom
Dimensions:
Height: 234mm,
Width: 156mm,
Weight: 420g
ISBN: 9781032017242
ISBN 10: 1032017244
Pages: 250
Publication Date: 30 December 2022
Audience:
Professional and scholarly
,
Undergraduate
Format: Paperback
Publisher's Status: Active
"Acknowledgments. Author. Introduction. 1 Quo Vadis: Before the Transformational Journey. 2 Decision-Driven before Data-Driven. 3 Knowns, Unknowns, and the Elusive Value From Analytics. 4 Toward a Data-Driven Organization: A Roadmap For Analytics. 5 Identifying the ""Big"" Decisions. 6 Decisions to Data: Building a ""Big"" Decision Roadmap and Business Case. 7 Unchartered: A Brief History of Data. 8 Building a Data-Driven IT Strategy. 9 Building a Data Strategy. 10 Building a Data-Driven Marketing Strategy. 11 Integrated Data Governance. Index."
Introduction Part I Foundation Chapter 01 Quo Vadis: Before The Transformational Journey Chapter 02 Decision-Driven Before Data-Driven Chapter 03 Known's, Unknowns And The Elusive Value From Analytics. Chapter 04 Towards A Data-Driven Organization: A Roadmap For Analytics Chapter 05 Identifying The 'Big' Decisions... Chapter 06 Decisions To Data: Building A 'Big' Decision Roadmap & Business Case Part II Data Strategy & Governance Chapter 07 Unchartered: A Brief History Of Data Chapter 08 Building A Data-Driven 'It' Strategy Chapter 09 Building A Data Strategy Part III Data-Driven Marketing Function Chapter 10 Building A Data-Driven Marketing Strategy Chapter 11 Integrated Data Governance
