Business Models

Innovation, Digital Transformation, and Analytics

Iwona Otola, Marlena Grabowska

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English

CRC Press
25 September 2023

Business & management; Databases

Series: Data Analytics Applications

Since the beginning of time, running a business has involved using logic by which the business operates. This logic is called the business model in management science, which increasingly is focusing on issues surrounding business models. Research trends related to business models include value creation, value chain operationalization, and social and ecological aspects, as well as innovation and digital transformation. Business Models: Innovation, Digital Transformation, and Analytics examines how innovation, digital transformation, and the composition of value affect the existence and development of business models.

The book starts by addressing the conceptual development of business models and by discussing the essence of innovation in those models. Chapters in the book investigate how:

Business models can analyze digital transformation scenarios

Individual business model elements effect selected performance measures as well as how the elements are significant for the enterprise value composition

The environment effects the profitability of the high-growth enterprise business models

Employer branding business models are perceived by the generation Z workforce

To implement responsible business models in the enterprise

Cyber risk is captured in business models

Decision algorithms are important to business analytics

This book is a compendium of knowledge about the use of business models in the context of innovative activities, digital transformation, and value composition. It attempts to combine the theory and practice and offers a look at business models currently used in companies, especially high-growth enterprises, in various countries of the world and indicates the prospects for their development.

Edited by: Iwona Otola, Marlena Grabowska
Imprint: CRC Press
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 730g
ISBN: 9780367530457
ISBN 10: 0367530457
Series: Data Analytics Applications
Pages: 202
Publication Date: 25 September 2023
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Chapter 1. Innovation in Business Models. Chapter 2. Business Models in the Digital Transformation Era. Chapter 3. Value Composition for Business Models og High-Growth Enterprises. Chapter 4. The Variety of Aspects of Business Models in the High-Growth and High Tech Enterprises: An Estonian Case. Chapter 5. External Conditions of Profitability of Business Models of High-Growth Enterprises. Chapter 6. Analyzing the Employer Branding Business Models Based on Primary Research Results. Chapter 7. Models of Responsible Business: CSR from a Social and Economic Perspective. Chapter 8. Cyber Protection: Industrialized Assessments for Analyzing Cyber Risk. Chapter 9. Applied Data Analytics.

An associate professor at the Czestochowa University of Technology, Faculty of Management, Iwona Otola PhD is well recognized in Poland and abroad for her expertise in management issues. Her scientific interests focus on strategic management, resource-based view, business models, entrepreneurship and competitiveness of the enterprises. She has published over 100 papers and 6 books. An associate professor of Czestochowa University of Technology, Faculty of Management. Marlena Grabowska PhD is well recognized in Poland and abroad for her expertise in management issues: business models, competitiveness and innovativeness of enterprises, enterprise value management and corporate governance. She has published over 130 papers and 5 books.