Behind Every Great Tradie is a Woman Rolling Her Eyes: The small business guide for women who run the...

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Helen Cowley

Behind Every Great Tradie is a Woman Rolling Her Eyes

The small business guide for women who run the numbers, lead the team, write the plan-and still...

Helen Cowley

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English

Turtle Publishing
16 April 2025

Gender studies: women; Entrepreneurship; Small businesses & self-employed

Summary
Details

From 'just helping out' to running the entire business...

If you've ever found yourself knee-deep in paperwork, juggling kids, managing staff, fielding supplier excuses, and somehow keeping a business afloat-this book is for you.

Behind Every Great Tradie Is a Woman Rolling Her Eyes is the brutally honest, laugh-out-loud, and all-too-relatable story of Helen Cowley, who went from 'tradie wife' to full-blown business manager, HR director, marketing department, finance officer... and occasional emergency welder.

Packed with lessons learned on the job (sometimes the hard way), Helen shares the tools she used to turn chaos into cash flow, frustration into freedom, and her husband's business into a well-oiled machine. You'll discover how to:

Set boundaries and still get the job done Plan for profit (instead of panic) Manage staff without losing your mind Market your business with visibility and confidence Reclaim your identity, your time, and your life

Whether you're officially part of the business-or just 'helping out'-this book is your permission slip to take up space, own your contribution, and build something that works for you.

Helen Cowley is an author, speaker, and business mentor with more than 35 years of experience helping small businesses grow with structure, clarity, and purpose. As the founder of Small Business Improvement Services and The Business Workroom, Helen empowers family-run businesses-especially women behind the scenes-to move from survival to strategy. With humour, heart, and a whole lot of lived experience, she's here to remind you: you're not 'just helping out'-you're running the show.

Buy now to turn chaos into confidence (and maybe invoice it).

By: Helen Cowley
Imprint: Turtle Publishing
Dimensions: Height: 203mm, Width: 127mm, Spine: 11mm
Weight: 200g
ISBN: 9781764079402
ISBN 10: 176407940X
Pages: 196
Publication Date: 16 April 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active