What We Value

Essential reading for anyone who wants to effect real change in their life, business, or community. -- Jonah Berger, bestselling author of CONTAGIOUS Emily Falk is a world leader in this space ... What We Value will help you better understand how you make decisions, and equip you to make them more wisely. -- Professor Jamil Zaki, Director of the Stanford Social Neuroscience Lab In What We Value, Emily Falk-one of my favorite neuroscientists-explains in beautiful, personal, first-person prose how our brains make choices for us, what we can do to change those choices, and how we can tune our connections to other people. Falk meets ancient questions with modern neuroscience-and in her honest, humble, authoritative voice, engages us in a conversation that may well change the choices we make and, in turn, the people we are. -- Angela Duckworth Rich, riveting, and packed with practical insights drawn from cutting-edge research, What We Value will help you approach choices and change more effectively. A brilliant neuroscientist and masterful storyteller, Falk has produced a captivating must-read for anyone who aspires to learn and grow. -- Katy Milkman, bestselling author of HOW TO CHANGE Emily Falk has given us an intellectually penetrating and beautifully written account of how what we value at any one moment influences our choices, which influence the choices of those around us, which redound to influence us in turn. Even better, she specifies practices we can employ to affect the brain processes responsible for these influences. It is the best blending I have seen of important behavioral and neuroscience evidence. -- Robert Cialdini, author of INFLUENCE and PRE-SUASION