Before Buying Cybersecurity: How to Evaluate, Negotiate, and Partner with IT Security Providers

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Nikolay Gul Tush Nikollaj

Before Buying Cybersecurity

How to Evaluate, Negotiate, and Partner with IT Security Providers

Nikolay Gul, Tush Nikollaj

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English

Future-Proof Marketing Press
10 December 2025

Management: leadership & motivation; Sales & marketing; Computer security

Most leaders don't struggle because cybersecurity is too technical-they struggle because the industry makes everything sound complicated. That confusion leads to overspending, vendor dependence, and decisions driven by fear instead of facts.

Before Buying Cybersecurity gives business leaders a clear, practical way to evaluate providers, compare proposals, and understand what they are actually paying for. It removes jargon and sales noise so readers can focus on outcomes, value, and real protection.

The book provides decision frameworks, negotiation guidance, risk-clarity models, and executive-level explanations that help organizations avoid common traps and make confident, verifiable choices. It shows how to read proposals the way security professionals do-by assessing assumptions, hidden costs, service gaps, and whether a provider's promises match their capabilities.

Readers will learn how to compare MSPs and IT security vendors using objective criteria, how to ask questions that reveal true competence, and how to align cybersecurity spending with real business priorities instead of generic checklists. The guidance applies equally to small businesses, growing organizations, and established companies navigating complex IT environments.

Whether you are selecting a new provider, reviewing a cybersecurity proposal, planning next year's IT budget, or simply trying to understand what ""good security"" should look like, this book offers a structure leaders can trust-without requiring a technical background. It is a practical companion for anyone who wants clarity, better decisions, and long-term confidence in their cybersecurity strategy.

By: Nikolay Gul
Foreword by: Tush Nikollaj
Imprint: Future-Proof Marketing Press
Dimensions: Height: 229mm, Width: 152mm, Spine: 10mm
Weight: 263g
ISBN: 9798992744095
Pages: 192
Publication Date: 10 December 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Nikolay Gul works at the intersection of strategic marketing, AI innovation, and high-tech consulting. He helps MSPs, cybersecurity firms, and Cisco partners simplify complexity, communicate value clearly, and scale with smarter go-to-market systems. His background bridges technical depth and content strategy, allowing him to translate complex cybersecurity concepts into trustworthy, measurable business messaging.Nikolay is the author of several practical guides published under Future-Proof Marketing Press, including Easy Book Self-Publishing and AI-Driven Cybersecurity & High-Tech Marketing. His writing blends clarity, decision-making structure, and AI-enhanced marketing insight for professionals navigating technical industries. Tush Nikollaj is the President & CEO of Logical Net Corporation, a managed IT and cybersecurity services provider based in New York. With over three decades of experience helping organizations strengthen resilience through technology, Tush advocates for clarity, measurable outcomes, and lasting partnerships in the cybersecurity industry.

Reviews for Before Buying Cybersecurity: How to Evaluate, Negotiate, and Partner with IT Security Providers

""A practical guide that cuts through sales jargon and shows organizations how to evaluate providers with confidence."" ""A rare blend of clarity and practicality. It turns a confusing industry into something leaders can navigate without fear."" ""Essential reading for anyone comparing MSPs or trying to understand cybersecurity proposals. It brings order to a complicated process."" ""Not technical, not alarmist-just a straightforward approach to identifying value and spotting red flags."" ""As someone who has worked in cybersecurity for years, I can say this book nails the real challenges leaders face when choosing a provider."" ""One of the first cybersecurity books to integrate clarity models and decision frameworks that make sense in today's AI-driven world.""