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Beautiful PR: Finding your brand’s heartbeat for authenticity in communication by Sophie Attwood at Abbey's Bookshop,
Beautiful PR: Finding your brand’s heartbeat for authenticity in communication
— —
Sophie Attwood

Beautiful PR

Finding your brand’s heartbeat for authenticity in communication

Sophie Attwood

$51.95   $46.95

Paperback

Hardback

Not in-store but you can order this
How long will it take?
English
Practical Inspiration Publishing
07 November 2023
Advertising; Public relations; Fashion & beauty industries
PR and marketing have traditionally been seen as deceit and spin: Beautiful PR offers a new manifesto rooted in integrity. Discover how to find your true brand voice so that you can create a clear and compelling communication strategy that connects with your customers at an emotional level.

In a heavily filtered world, building a communications strategy based on honesty and authenticity is more important than ever before. Elevate your reputation and secure your place in your industry by identifying and amplifying your authentic brand heartbeat, for a more beautiful way to grow.

Key Selling Points:

Beautiful PR brings an entirely new approach to public relations. In a world where PR and marketing have traditionally been seen to be built on deceit (think of the spin doctor), this book offers a new manifesto based on honesty and integrity For brands looking to grow their business, this book takes them on a journey of self-discovery, outlining the fundamentals of finding their brand voice before helping them to execute this as a clear communications strategy.
By:  
Imprint:   Practical Inspiration Publishing
Country of Publication:   United Kingdom
Dimensions:   Height: 216mm,  Width: 140mm,  Spine: 13mm
Weight:   240g
ISBN:   9781788604802
ISBN 10:   1788604806
Pages:   198
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

Sophie Attwood is an award-winning global communications expert specialising within the beauty, wellness and health sectors. Having curated a portfolio of successful PR campaigns with exceptional brands, Sophie has become a leading voice of authority for the communications industry. Author location: Shropshire, UK

Reviews for Beautiful PR: Finding your brand’s heartbeat for authenticity in communication

Sophie Attwood's work is poised to become a new standard... Beautiful PR is a radiant revelation, a platform for a more beautiful way to connect, communicate, and grow. In a world often veiled in shadows, Attwood's book shines, reminding us that authenticity is the most beautiful form of connection. - NetGalley What an amazing read!! ... I would highly recommend this book for anyone in business, PR, marketing, owning a brand, company or product that they want to elevate to the next level. - Amazon


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