Banking Analytics

A deeply insightful book based on decades of experience. It really covers all you need to think about when approaching your analytics journey. At the core, it's not the technology. It's about the behaviours of the users of analytics and of the consumers they are studying. Joel Kornreich, Group CEO Alliance Bank Malaysia Berhad This step-by-step practical guide should be required reading for all senior managers and analytics practitioners looking to unlock customer value by making sense of the large volume of data they hold. It is THE essential guide to business analytics. PERIOD. Ernest Leung, Group COO, WeLab I've been a CEO and board member for much of the last 20+ years. If this book had been around while I was in those roles I would have ordered a copy for every Director and member of my exec team and told them it was a must read! Ian Marsh, Former MD Asia Pacific Western Union and President/CEO Amex Japan George lays out a comprehensive range of practical examples to guide readers on how to maximise customer and portfolio value. If you want to understand what works and what doesn't, then this is the book for you. Shirley Wong, General Manager, Head of Personal Banking Division, Bank of East Asia An exhaustive and insightful look at analytics for financial services. A work of enormous scope that demonstrates George's experience and expertise. Denise Au-Yeung, CEO CXA Hong Kong George's gift is his ability to identify where and how to successfully apply analytics - extracting the maximum value for customers and increasing ROI. At last he's committed some of that experience to print, condensing 35 years into 200 pages. If you can't get George to work with you, get the next best thing ... read his book. Abeed Rhemtulla, MD Enigma Group