Baking across social media and Substack as The Caketoonist, Tat Effby has built up a combined following of over 600k fans of her idiot-proof recipes and idiotic humour. Her fans include both culinary luminaries and comedy legends. As a cartoonist, Tat's work has appeared in national publications such as the Guardian, the Observer, Private Eye and the Oldie. As a baker, Tat was relentlessly rejected by The Great British Bake Off for years. So instead of the tent, she took all her pent-up cake energy to social media and started sharing her dry sense of humour and moist sense of cake. Her videos, a frothy confection of detailed instructional recipes and very stupid jokes, have been watched over 90 million times.