Bag Man

Advance Praise for Bag Man: ""Running a consumer business means constantly reevaluating what you think you know about your customer—and yourself. Lew Frankfort's Bag Man is a real and plainspoken diary of years in the trenches. It is also a valuable collection of the kind of hard-won business and personal insights I only learned myself through years of trial and error."" — Scott Galloway, Professor of Marketing, NYU Stern; cohost, Pivot and Prof G Markets podcasts ""A very entertaining and inspiring tale of a true American brand."" — Diane von Furstenberg, designer, author, and philanthropist ""If you're an entrepreneur, a leader, a brand builder—or just someone who's scared sh*tless of failing but still wants to swing big—Bag Man is required reading. I've known Lew for years and he was a preview to the modern, successful executive."" — Gary Vaynerchuk, serial entrepreneur, chairman of VaynerX, and New York Times bestselling author ""Bag Man reminds us that great leadership is not just about vision and execution—it's also about self-awareness and the willingness to evolve. Lew Frankfort's story is a powerful example of holding oneself to high standards, learning through discomfort, and constantly evolving."" — Arianna Huffington, founder and CEO, Thrive Global