Bacardi

Name: Bacardi
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ISBN: 9780745318738

The Hidden War

Hernando Calvo Ospina, James F. Petras, Stephen Wilkinson , Alasdair Holden

$78.95 $66.90

Paperback

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Spanish

Pluto Press
20 July 2002

Political structure & processes; International business; Food manufacturing & related industries

The Bacardi rum company is one of the most successful and recognizable brands in the world. In this book, investigative journalist Hernando Calvo Ospina takes a critical look at the commercial and political activities of the Bacardi empire to reveal the extent of its power in Washington and abroad, and the role it has played in a burgeoning trade war between America and Europe. Bacardi was partly based in Cuba, until Fidel Castro nationalized their property. Since then they have worked aggressively to set up new trade laws to increase their monopoly on the market. Bacardi's main competitor is Havana Club rum, which is partly manufactured in Cuba and marketed by the European company Pernod-Ricard. Represented by a team of lawyers that includes Otto Reich, George W. Bush's chosen appointee for the post of Latin American Affairs advisor, Bacardi were heavily involved in writing new trade laws that mean brand names registered in Cuba are no longer recognized in the US. This means Perdon-Ricard's Havana Club rum is no longer protected in the US, something which the European Union argues is a blatant infringement of fair trading laws, and which flouts the principles governing intellectual property rights law. Ospina explains the implications of Bacardi's involvement in the growing dispute, reveals how the EU has complained to the WTO, and how Bacardi is currently under investigation by the Office of Fair Trading. Exploring the Bacardi empire's close links to the CIA, and the extreme right-wing National Cuban-American Foundation, as well as its inside links with the Bush administration, this fascinating and readable account shows how multinational companies act for political as well as economic interests.

By: Hernando Calvo Ospina
Preface by: James F. Petras
Translated by: Stephen Wilkinson, Alasdair Holden
Imprint: Pluto Press
Country of Publication: United Kingdom
Dimensions: Height: 215mm, Width: 135mm, Spine: 9mm
Weight: 195g
ISBN: 9780745318738
ISBN 10: 0745318738
Pages: 144
Publication Date: 20 July 2002
Audience: College/higher education , Professional and scholarly , Postgraduate, Research & Scholarly , A / AS level , Undergraduate
Format: Paperback
Publisher's Status: Active

Hernando Calvo Ospina is a Colombian investigative journalist who specialises in the anti-Castro movement. He is the author of Peru: los senderos posibles, (Peru: the Possible Paths, 1994), Dissidents or Mercenaries? The Cuban Exile Movement (1999) and Salsa, esa irreverente alegria (Salsa, this Irreverent Joy, 1996). Barcardi: The Hidden War was first published in Spanish and has been translated into French, Dutch, German and Italian.

Reviews for Bacardi: The Hidden War

'This fascinating and valuable book throws much needed light on the base and ignoble motives of those, in government and business, who claim to be working to free Cuba from tyranny' -- New Internationalist 'This fascinating and readable account shows how multinational companies act for political as well as economic interests' -- CUBASI 'As an agitational tool in support of any campaigning against the sale of Barcardi rum, Bacardi, The Hidden War is indispensable' -- Red Pepper