B2B eCommerce: Basics, Business Models and Best Practices in Business-to-Business Online Trade

— —

Gerrit Heinemann

B2B eCommerce

Basics, Business Models and Best Practices in Business-to-Business Online Trade

Gerrit Heinemann

$198.95 $159.49

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Springer
12 November 2022

E-commerce: business aspects; Sales & marketing; Distributive industries

This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.

By: Gerrit Heinemann
Imprint: Springer
Edition: 1st ed. 2023
Dimensions: Height: 240mm, Width: 168mm,
Weight: 387g
ISBN: 9783658385279
ISBN 10: 3658385278
Pages: 205
Publication Date: 12 November 2022
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Prof. Dr. Gerrit Heinemann is Professor of Business Administration, Management and Commerce and Head of the eweb Research Center at the Niederrhein University of Applied Sciences.