Liz H. Kelly is the Award-Winning Goody PR agency and Goody Business Book Awards CEO/ Founder, Bestselling Author of 3 books, including Award-Winning Publicity (2026) and 8-Second PR (2022), Speaker, and Podcast Host whose primary mission is to magnify good through the power of positive publicity.With 20+ years of PR and marketing experience, Goody PR's top media coverage for clients include the TODAYShow, CNN, BBC World News, NPR, and in TIME, People, and Forbes.Kelly is a Johns Hopkins University Carey School of Business graduate, and a member of the National Press Club.
Most people think publicity is about luck, connections, or hiring an expensive PR firm. It is not. In Award-Winning Publicity, Liz H. Kelly breaks down the exact strategies behind real media wins, from national TV to viral campaigns. This book will show you how to turn your story into a powerful engine for credibility, visibility, and growth. If you want more than attention, if you want impact, this is your roadmap. - Jess Todtfeld, CSP, former TV Producer at ABC, NBC, and FOX, Media Trainer, Speaker, and Author, ""Media Secrets"" Award-Winning Publicity breaks down how to elevate your story and your brand using smart, practical media strategies. Liz Kelly's eight Media Boosters, paired with real-world case studies, illustrate what works - and why - when it comes to building credibility, visibility, and results through positive publicity. -P.K. Daniel, veteran journalist, whose work has appeared in publications nationwide, including the Los Angeles Times, Washington Post and San Diego Union-Tribune Liz Kelly is the ultimate ""Media Whisperer""! She knows exactly what it takes for a pitch to land. I love how she's organized each chapter with 3 key points - this approach mirrors exactly how journalists think, making it easier than ever to turn your message into a must-cover story. If you want to stop sending emails and start getting headlines, this is your manual. -Wendy Guarisco, Founding Partner, CEO, Guarisco Group Before working with Liz Kelly on our PR, I was famous only in Memphis. After Liz Kelly, I was world-famous. This Award-Winning Publicity book tells many of her secrets, and is a must read. - Alan Crone, CEO/Founder, The Crone Law Firm and Author ""The Law at Work"" No matter the size of your operation, even if small, these practical tips will increase your success. Follow step-by-step as Liz explains how to create a successful marketing effort, giving examples such as her award-winning effort on behalf of American Paper Optics for the 2024 Total Solar Eclipse that crossed America. I was fortunate to be a spokesperson for our Solar Snap App and Kit, and work with Liz. You can make success happen using these publicity tips. -Dr. Doug Duncan, Astronomer, Hubble Space Telescope team and Solar Snap The Eclipse App and Kit inventor There's a reason I refer my clients who need publicity only to Liz Kelly. Read Award-Winning Publicity and you'll learn the strategies that Liz consistently uses to take her clients to the top! This is the one read you need to increase your brand awareness, thought leader credibility, and trust -and attract loyal fans for your business, book or product! -Randy Peyser, CEO, Author One Stop, Inc. Drawing on her award-winning expertise and client experience, Liz Kelly's Award-Winning Publicity: 8 Media Boosters to Magnify Your Story helps readers stop guessing, get focused, and align their media efforts with their intention, purpose, and goals. -Debra Eckerling, The Book Proposal Expert and Author of ""52 Secrets for Goal-Setting and Goal-Getting"" and ""Your Goal Guide"" What makes this book exceptional is Liz's rare ability to combine practical, actionable strategies with a deep understanding of messaging, positioning, and credibility. If you are serious about elevating your brand, expanding your reach, and being seen as the expert you truly are, Award-Winning Publicity is essential reading. -Ruth Klein, TV Host, The Book Club with Ruth Klein, 7X Bestselling Author, Thought Leadership Strategist & Expert Celebrity Branding and Media