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Award-Winning Publicity

8 Media Boosters to Magnify Your Story

Liz H Kelly

$32.95   $29.22

Paperback

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English
Goody PR Press
08 April 2026
Do You Want National Publicity For Your Brand, Business or Book?

Learn how to get Positive Press and Boost your Business Results

To help you shine a spotlight on your brand, Kelly provides an 8-step publicity process in 8 easy-to-read chapters with real-life examples - including an award-winning campaign and 20-minute PBS story about a client's book that won a Regional Emmy(R) Award. Based on 20+ years of marketing experience and booking thousands of interviews for clients, Goody PR Agency CEO/Founder and Author Liz H. Kelly uncovers how to get earned media (TV, print, radio and podcasts) that can increase your brand awareness, trust, and credibility more than any paid ad.

This how-to do public relations book features award-winning media examples from Kelly's National Publicity Campaign for American Paper Optics / Eclipse Glasses. The author's innovative approach resulted in 54 TV interviews in ONLY 8.5 months on all major media outlets, and won 6 PR industry awards, including:

Best Publicity Campaign, 2025 Marcom Awards, Platinum Best Public Relations Program, 2025 Marcom Awards, Platinum Best Media Relations Campaign, 2024 Bulldog PR Awards, Gold

Using these strategies and tactics, Kelly includes helpful tips based on securing coverage on the TODAY Show, CNN, BBC World News, NPR and Bloomberg Radio, and feature stories in People, Forbes, Fast Company and Psychology Today.

Discover a Results-Driven Publicity Process in 3 Parts:

PART 1: Build PR Success Strategy - Story Magic and Creative Campaign Boosters PART 2: Gain Positive Press Value - Media Outreach, Media Training and Media Relations Boosters PART 3: Magnify and Measure Wins - Digital Marketing, Book Marketing and Top Media Boosters PLUS - Bonus Content - Reporter and expert insights

If you are a small business owner, CEO/Founder, CMO, thought leader, publicist, or curious mind who wants to learn how to get positive publicity, this is your go-to guide.
By:  
Imprint:   Goody PR Press
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 18mm
Weight:   476g
ISBN:   9798234025197
Pages:   264
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

Liz H. Kelly is the Award-Winning Goody PR agency and Goody Business Book Awards CEO/ Founder, Bestselling Author of 3 books, including Award-Winning Publicity (2026) and 8-Second PR (2022), Speaker, and Podcast Host whose primary mission is to magnify good through the power of positive publicity.With 20+ years of PR and marketing experience, Goody PR's top media coverage for clients include the TODAYShow, CNN, BBC World News, NPR, and in TIME, People, and Forbes.Kelly is a Johns Hopkins University Carey School of Business graduate, and a member of the National Press Club.

Reviews for Award-Winning Publicity: 8 Media Boosters to Magnify Your Story

Most people think publicity is about luck, connections, or hiring an expensive PR firm. It is not. In Award-Winning Publicity, Liz H. Kelly breaks down the exact strategies behind real media wins, from national TV to viral campaigns. This book will show you how to turn your story into a powerful engine for credibility, visibility, and growth. If you want more than attention, if you want impact, this is your roadmap. - Jess Todtfeld, CSP, former TV Producer at ABC, NBC, and FOX, Media Trainer, Speaker, and Author, ""Media Secrets"" Award-Winning Publicity breaks down how to elevate your story and your brand using smart, practical media strategies. Liz Kelly's eight Media Boosters, paired with real-world case studies, illustrate what works - and why - when it comes to building credibility, visibility, and results through positive publicity. -P.K. Daniel, veteran journalist, whose work has appeared in publications nationwide, including the Los Angeles Times, Washington Post and San Diego Union-Tribune Liz Kelly is the ultimate ""Media Whisperer""! She knows exactly what it takes for a pitch to land. I love how she's organized each chapter with 3 key points - this approach mirrors exactly how journalists think, making it easier than ever to turn your message into a must-cover story. If you want to stop sending emails and start getting headlines, this is your manual. -Wendy Guarisco, Founding Partner, CEO, Guarisco Group Before working with Liz Kelly on our PR, I was famous only in Memphis. After Liz Kelly, I was world-famous. This Award-Winning Publicity book tells many of her secrets, and is a must read. - Alan Crone, CEO/Founder, The Crone Law Firm and Author ""The Law at Work"" No matter the size of your operation, even if small, these practical tips will increase your success. Follow step-by-step as Liz explains how to create a successful marketing effort, giving examples such as her award-winning effort on behalf of American Paper Optics for the 2024 Total Solar Eclipse that crossed America. I was fortunate to be a spokesperson for our Solar Snap App and Kit, and work with Liz. You can make success happen using these publicity tips. -Dr. Doug Duncan, Astronomer, Hubble Space Telescope team and Solar Snap The Eclipse App and Kit inventor There's a reason I refer my clients who need publicity only to Liz Kelly. Read Award-Winning Publicity and you'll learn the strategies that Liz consistently uses to take her clients to the top! This is the one read you need to increase your brand awareness, thought leader credibility, and trust -and attract loyal fans for your business, book or product! -Randy Peyser, CEO, Author One Stop, Inc. Drawing on her award-winning expertise and client experience, Liz Kelly's Award-Winning Publicity: 8 Media Boosters to Magnify Your Story helps readers stop guessing, get focused, and align their media efforts with their intention, purpose, and goals. -Debra Eckerling, The Book Proposal Expert and Author of ""52 Secrets for Goal-Setting and Goal-Getting"" and ""Your Goal Guide"" What makes this book exceptional is Liz's rare ability to combine practical, actionable strategies with a deep understanding of messaging, positioning, and credibility. If you are serious about elevating your brand, expanding your reach, and being seen as the expert you truly are, Award-Winning Publicity is essential reading. -Ruth Klein, TV Host, The Book Club with Ruth Klein, 7X Bestselling Author, Thought Leadership Strategist & Expert Celebrity Branding and Media


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