Authentic Marketing

""Be a more effective human in the world of AI. Visha's stories are personal and professional, with clear thinking, practical examples. This book gives you a great recipe to entice your audience, earn trust and deliver better results."" * Matt Brittin, former President, Google EMEA * ""A timely, essential guide for modern marketers-packed with sharp insights and powerful case studies on what it truly takes to succeed today, from an author who knows what it means to deliver game-changing work."" * Pete Markey, Marketing Consultant and former CMO, Boots * ""Think of this as the book your smartest mate would write - part map, part masterclass, packed with real examples of brands nailing it. Somewhere between the algorithm and the human is where the real work happens. Grab a seat, because this book shows you exactly how."" * Tony Miller, Chair of the DMA (Data and Marketing Association) * ""If marketing is about understanding the consumer better than anyone else, Authentic Marketing provides a modern and practical toolkit on how to deliver with honesty and humanity."" * Cilla Snowball, Non-executive director, Whitbread plc * ""The brands that truly grow are the ones that earn genuine trust by showing up with a real point of view. Authentic Marketing gives marketers both the permission and the practical tools to lead that way."" * Lauren Weinberg, CMO, Supergoop! * ""Authentic Marketing lives up to the name. It takes a thoughtful, well researched approach to marketing in the modern era based on real-life insights. It is a 'must read' for anyone trying to cut through all the noise."" * Ruth Mortimer, Global President & SVP, Advertising Week * ""In an age when companies often regard their primary function as reducing their costs by outsourcing work to their customers, this book comes as a welcome relief."" * Rory Sutherland, Vice Chairman, Ogilvy * ""This book is a must read for any marketing practitioner. It's overflowing with practical examples and insights, and Visha's vast experience in the field jumps off the page."" * Matthew Bloxham, Media & Telecom Research Lead and Head of Data Innovation, Bloomberg Intelligence * ""In an age when trust in institutions is eroding and attention is fleeting, Visha offers something essential: a bold, human-centered vision for what marketing can and should be. This book is a vital read for anyone who wants to lead with purpose and build a brand that lasts."" * Gregory Bell, Partner, Fenway Strategies * ""It's not often you find a marketing book that truly practices what it preaches, but Visha delivers exactly that. Written with clarity, honesty and real-world relevance, Authentic Marketing tackles the most defining conversations of our era: trust, transparency and the evolving role of AI, with a simplicity that makes it genuinely accessible. From my experience leading sales at some of the internet's most trusted user-generated platforms, I know that the alignment between authentic marketing and sales strategy is everything, and Visha brings that connection to life."" * Bob Huseby, former CRO at Imgur and SVP, Global Sales at Fandom *