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Artists, Advertising, and the Borders of Art by Michele H. Bogart at Abbey's Bookshop,
Artists, Advertising, and the Borders of Art
— —
Michele H. Bogart

Artists, Advertising, and the Borders of Art

Michele H. Bogart

$163.95

Hardback

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English
University of Chicago Press
18 December 1995
History of art & design styles: from c 1900 -; Graphic design; Advertising industry
Norman Rockwell and Andy Warhol, J. C. Leyendecker and Georgia O'Keeffe, the Metropolitan Museum of Art and Pepsi-Cola, the avant garde and the Famous Artists Schools, Inc.: these are some of the unexpected pairings encountered in Artists, Advertising, and the Borders of Art. In the first interdisciplinary study of the imagery and practices of commercial artists, Michele H. Bogart explores, in unprecedented detail, the world of commercial art—its illustrators, publishers, art directors, photographers, and painters. She maps out the long, permeable border between art and commerce and expands our picture of artistic culture in the twentieth century.

From the turn of the century through the 1950s, the explosive growth of popular magazines and national advertising offered artists new sources of income and new opportunities for reaching huge audiences. Bogart shows how, at the same time, this change in the marketplace also forced a rethinking of the purpose of the artistic enterprise itself. She examines how illustrators such as Howard Pyle, Charles Dana Gibson, and Norman Rockwell claimed their identities as artists within a market-oriented framework. She looks at billboard production and the growing schism between ""art"" posters and billboard advertisements; at the new roles of the art director; at the emergence of photography as the dominant advertising medium; and at the success of painters in producing ""fine art"" for advertising during the 1930s and 1940s.
By:  
Imprint:   University of Chicago Press
Country of Publication:   United States
Edition:   2nd ed.
Dimensions:   Height: 24mm,  Width: 18mm,  Spine: 3mm
Weight:   964g
ISBN:   9780226063072
ISBN 10:   0226063070
Pages:   444
Publication Date:  
Audience:   College/higher education ,  Professional and scholarly ,  Professional & Vocational ,  A / AS level ,  Further / Higher Education
Format:   Hardback
Publisher's Status:   Active
List of Illustrations Acknowledgments Introduction Ch. 1: The Problem of Status for American Illustrators Ch. 2: Posters Versus Billboards Ch. 3: Art Directors and the Art of Commerce Ch. 4: The Rise of Photography Ch. 5: Promotion and Painting Ch. 6: Artists and Organizations Notes Illustration Credits Index

Michele H. Bogart is professor of art history at Stony Brook University. She was vice president of the Art Commission of the City of New York from 1999 to 2003 and is a member of an advisory group to the commission. She also is the author of Public Sculpture and the Civic Ideal in New York City, 1890-1930 and Artists, Advertising, and the Borders of Art, both published by the University of Chicago Press.

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