Principles of Logo Design: A Practical Guide to Creating Effective Signs, Symbols, and Icons

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George Bokhua

Principles of Logo Design

A Practical Guide to Creating Effective Signs, Symbols, and Icons

George Bokhua

$86.95 $78.30

Hardback

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English

Rockport Publishers Inc.
02 August 2022

Graphic design; Typography & lettering; Illustration

Learn to design simple, powerful, and timeless logos. When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated-a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer's mind. In Principles of Logo Design, noted logo designer George Bokhua shares his process for creating logotypes that will stand the test of time. Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail how to maximize communication with minimal information to create logos using, simple, monochromatic shapes. This comprehensive volume includes:

- How to apply a strong, simple, and minimal design aesthetic to logo design - Why gridding is important, and understanding the golden ratio and when to use it - How to sketch and refine logos through tracing, then grid and execute a mark in Adobe Illustrator - Fine-tuning techniques to ensure visual integrity

Knowing how to design a great logo is a core skill for any graphic designer. Principles of Logo Design helps designers at all levels of skill and experience conceive, develop, and create logos that are not only pleasing to the eye but evoke a sense of perfection.

By: George Bokhua
Imprint: Rockport Publishers Inc.
Country of Publication: United States
Dimensions: Height: 246mm, Width: 190mm,
Weight: 889g
ISBN: 9780760376515
ISBN 10: 0760376514
Pages: 224
Publication Date: 02 August 2022
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Logo designer George Bokhua has more than 15 years of experience in identity design and development. He has worked with a variety of clients all over the world, from small startups to established brands like Disney, New Balance, NFL, Sonic, and Wired magazine. Bokhua, who is well-known for his simple, clean, sophisticated style and the use of grid systems and geometric shapes in his process, teaches three popular classes on Skillshare that serve as an introduction to his approach. To see more of his work, visit his website bokhua.com or his Instagram account @george_bokhua. He lives in Tblisi, Georgia.

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Principles of Logo Design

A Practical Guide to Creating Effective Signs, Symbols, and Icons

George Bokhua

$86.95 $78.30

Hardback

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