PERHAPS A GIFT VOUCHER FOR MUM?: MOTHER'S DAY
Janet Chrzan teaches nutritional anthropology at the University of Pennsylvania. She is the author of Alcohol: Social Drinking in Cultural Context (2013) as well as coeditor of Research Methods for the Anthropological Study of Food and Nutrition (2017) and Organic Food, Farming, and Culture (2019). Kima Cargill is professor of psychology at the University of Washington, Tacoma. Her books include The Psychology of Overeating: Food, Culture, and Consumerism (2015) and Food Cults: How Fads, Dogma, and Doctrine Influence Diet (2016).
This enlightening and informative book explores not only how fad diets work but also why they are so wildly successful, as they provide templates for the expression of individual and social anxieties in contemporary American food culture and beyond. -- Fabio Parasecoli, New York University In the face of overwhelming evidence that diets don't work, why do Americans continue to follow one fad diet after another? Chrzan and Cargill persuasively explain it's not because they promote weight loss or guarantee health, but because they make cultural sense and fulfill crucial psychological needs. -- Amy Bentley, New York University Two leading food scholars tackle the phenomenon of fad diets and our susceptibility to sign on to them. Akin to religious experience, the diet promises transformation, social fulfillment, and ultimately happiness and redemption. Even after repeated failures, we return to the quick and easy diet - which marketers in the industry know all too well. Chrzan and Cargill dissect our urge to control our bodies through food intake, a perennially and vitally important topic. -- Ken Albala, author of <i>At the Table: Food and Family around the World</i>
A History of Cookbooks
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Feijoa
A story of obsession and belonging...
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