Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations

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Jony Haryanto Luiz Moutinho

Analyzing Children's Consumption Behavior

Name: Analyzing Children's Consumption Behavior
Price: 331.22 AUD
Availability: OutOfStock
ISBN: 9781522509936

Ethics, Methodologies, and Future Considerations

Jony Haryanto, Luiz Moutinho

$413.95 $331.22

Hardback

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English

Information Science Reference
30 August 2016

Consumerism; Age groups: children; Behavioural economics; Sales & marketing

Series: Advances in Marketing, Customer Relationship Management, and E-Services

To gain the most competitive edge, marketers must continually optimize their promotional strategies. While the adult population is a prominent target, there is significant market potential for young consumers as well.

Analyzing Children’s Consumption Behavior: Ethics, Methodologies, and Future Considerations presents a dynamic overview of the best practices for marketing products that target children as consumers and analyzes the most effective promotional strategies being utilized. Highlighting both the advantages and challenges of targeting young consumers, this book is a pivotal reference source for marketers, professionals, researchers, upper-level students, and practitioners interested in emerging perspectives on children’s consumption behavior.

By: Jony Haryanto, Luiz Moutinho
Imprint: Information Science Reference
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm, Spine: 18mm
Weight: 737g
ISBN: 9781522509936
ISBN 10: 1522509933
Series: Advances in Marketing, Customer Relationship Management, and E-Services
Pages: 225
Publication Date: 30 August 2016
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

Jony Haryanto, President University, Indonesia. Luiz Moutinho, Dublin City University, Ireland.