Ambush Marketing and Brand Protection

Phillip Johnson

$413

Hardback

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English

Oxford University Press
25 February 2021

Sales & marketing; Contract law; Copyright law; Trademarks law

Ambush marketing is any attempt to create an unauthorised or false association with an event thereby interfering with the legitimate contractual rights of the event's official marketing partners. Looking at both traditional intellectual property rights (such as trade marks, copyright, and designs) as they relate to sporting events, and event-specific legislation (such as that of the Olympics and Commonwealth Games), this book gives comprehensive and detailed coverage of ambush marketing. Also considered are the areas of law which can be used to prevent ambush marketing by intrusion (such as laws to prevent fly postering, street trading, the placing of posters and billboards, and control of aerial space). The book addresses the law in the United Kingdom and the EU in detail, and provides substantial coverage of the laws in Australia, Canada, New Zealand, South Africa, and the United States. This new edition addresses the recent Birmingham Commonwealth Games Act 2020 as well as the major changes to the law in Australia with three new laws governing major events and Canada with its major overhaul of trade mark, design, and copyright law.

By: Phillip Johnson
Imprint: Oxford University Press
Country of Publication: United Kingdom
Edition: 3rd Revised edition
Dimensions: Height: 255mm, Width: 180mm, Spine: 40mm
Weight: 1g
ISBN: 9780198845201
ISBN 10: 0198845200
Pages: 656
Publication Date: 25 February 2021
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

Phillip Johnson is Professor of Commercial Law at Cardiff Law School. He writes on all areas of intellectual property and on entertainment and public law. He is also a practising barrister at the Intellectual Property Bar, and a member of the Irish Bar, the Californian Bar, and the Washington DC Bar. He has consulted to the UK Intellectual Property Office, the World Intellectual Property Organisation, foreign governments, and industry.

Reviews for Ambush Marketing and Brand Protection

This book is a very useful tool for those interested in sports law and ambush marketing ... the book is an absolute must-read for anyone advising on intellectual property rights in the sports sector. * Désirée Fields, The Trademark Reporter *

PERHAPS A GIFT VOUCHER FOR MUM?: MOTHER'S DAY

Ambush Marketing and Brand Protection

Phillip Johnson

$413

Hardback

Reviews for Ambush Marketing and Brand Protection

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