Amazon Ads for Authors

Unlock Your Full Advertising Potential

Ricardo Fayet

$33.95 $30.23

Paperback

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English

Ricardo Fayet
09 January 2023

Writing & editing guides; E-commerce: business aspects; Business communication & presentation; Sales & marketing; Publishing industry

Series: Reedsy Marketing Guides

Summary
Details

Have you been struggling to sell your books on Amazon?

In theory, Amazon ads should be the most effective way to boost sales -- a well-targeted ad can reach potential readers at the precise moment they're looking for their next book. But in practice, authors often struggle to run profitable campaigns.

After helping hundreds of authors run their Amazon Ads and managing over a million dollars in advertising spend in the process, Reedsy's Co-founder Ricardo Fayet is sharing his best-kept secrets in this Amazon Ads book.

In this second book of the popular Reedsy Marketing Guides series, you will learn:

The fundamental guiding principles of advertising books on Amazon,

How to build a comprehensive list of product and keyword targets,

What type of ad campaign will best suit your book,

How to optimize your click-through-rate to boost delivery,

How to optimize your campaigns for profit, and How to scale and progressively grow your spend while keeping your profit levels.

Each step is illustrated with examples and screenshots so that you can immediately apply the advice to your own campaigns.

Whether you're just starting with Amazon Advertising or have been running ads for years, this is the book to take your advertising game to the next level.

Get your copy now and benefit from all the experience of a seasoned advertising professional.

By: Ricardo Fayet
Imprint: Ricardo Fayet
Volume: 2
Dimensions: Height: 229mm, Width: 152mm, Spine: 18mm
Weight: 458g
ISBN: 9781786130198
ISBN 10: 178613019X
Series: Reedsy Marketing Guides
Pages: 310
Publication Date: 09 January 2023
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active