Alpha is the New Beta

""Dr. Martin is a powerful voice and leader for our affordable housing industry. He understands it's all about the residents and their dreams of future success."" -Leticia Van de Putte, Former State Senator and Texas House Representative ""I know Dr. Cyrus Martin very well. I have actual experience with him in a counselor setting and with him in a business environment. As he found, I agree that minds improve, expand, and strengthen as a result of practiced mindfulness and that alpha executives with top-down requirements who actively use a mindful approach, benefit themselves and their colleagues. The audience for this book will find unlimited enlightenment with the guidance presented here."" -Jot Couch, Founder, Oaklake ""Where discussions on current social norms often force individuals into an 'alpha' versus 'beta' mindset, Dr. Martin's new work brilliantly cuts through this inaccurate dichotomy to establish a more nuanced understanding. His thorough analysis translates into concrete steps for professional and personal development, enabling a shift towards the Sigma mindset. This book is highly recommended not only for clinical professionals but also for those seeking to drive substantial growth in the business sector."" -Craig Cristler, CEO, Support Ninja ""Dr. Martin's innovative 'Sigma Mindset' will transform your experience of self and others. The combination of his research and experience validate the importance of self-awareness, flexibility, and authenticity in challenging the outdated framework of what it means to be 'alpha' and the archaic notion of success. This book fosters insight into what our emotions are communicating and creates a blueprint to elevate personal and professional relationships."" -Staci Passe, Ph.D., Founder, Be Someone Therapy ""Dr. Martin's research on mindfulness in counselors-in-training offers a compelling look into how regular mindfulness practices positively impact both emotional well-being and professional effectiveness. The findings reveal that mindfulness not only enhances the counselors' ability to manage stress and maintain balance but also provides tangible changes to the brain that foster resilience, focus, and compassion. Through these insightful discoveries, Dr. Martin highlights the profound role mindfulness can play in improving the personal and professional lives of helping professionals."" -Paul Caluscos, Co-Founder, The Well Nest ""Forget alpha vs. beta - Dr. Cyrus Martin introduces the Sigma Mindset: a transformative blend of mindfulness, authenticity and purpose that creates a real-world approach to leadership, allowing you to be true to yourself while supporting growth of others and making a real impact. A real need in today's business world!"" -Jessica Ghram, CFO, Tuscon Division Banner Health ""This is a powerful, unflinching work by one of the most thoughtful minds I've had the privilege to learn from. It challenges you to look inward, sit with discomfort, and grow through it. The insights are as emotionally raw as they are necessary-this book will stay with you long after the last page."" -Ben Irwin, LCDC